Particle Brand Identity

A complete profile of Particle's visual system — colors, typography, components, and personality — extracted from https://www.particle.news/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.particle.news/.

• Primary: #0000EE
• Secondary: #1A1A2E
• Accent: #FBE1DD
• Background: #FFFFFF
• Text Primary: #000000
• Link: #FBE1DD

Typography

Each font links to its Google Fonts page where available.

Fonts

• Primary: Rethink Sans Google Fonts →
• Heading: Rethink Sans Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

Logo

Favicon

Social Card

UI Components

Button Primary

• background: #FBE1DD
• textColor: #E2391D
• borderRadius: 32px
• shadow: color(srgb 0.886275 0.223529 0.113725 / 0.25) 0px 0px 0px 1px

Button Secondary

• background: #FFFFFF
• textColor: #4D4D4D
• borderColor: #CCCCCC
• borderRadius: 32px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy individuals interested in personalized news

Particle Brand in the Wild

Image: particle.news
Source: particle.news

Image: i.ytimg.com
Source: youtube.com

Image: acttr.com
Source: acttr.com

Image: cdn.dribbble.com
Source: dribbble.com

Image: testoil.com
Source: testoil.com

Image: repository-images.githubusercontent.com
Source: github.com

Frequently Asked Questions

What is Particle's primary brand color?
Particle's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Particle use?
Particle uses #FBE1DD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Particle use?
Particle uses Rethink Sans as the primary typeface across body and headings.

Does Particle use a light or dark theme?
Particle's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Particle's logo?
Particle's logo is available directly on their site (https://www.particle.news/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.particle.news/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Particle.

Methodology

Brand data on this page was extracted from https://www.particle.news/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Particle.