Parrot Brand Identity

A complete profile of Parrot's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0094F8
• secondary: #4B5563
• accent: #000000
• background: #FFFFFF
• textPrimary: #6B7280
• link: #6B7280

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#4B5563, borderRadius=8px, shadow=none
• buttonSecondary: background=#F9FAFB, textColor=#6B7280, borderColor=#E5E7EB, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: language learners, tech-savvy individuals

Parrot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Parrot — TikTok for Language Learning | Speak Spanish Fast
  • Image:
  • Source: Source
• Parrot — TikTok for Language Learning | Speak Spanish Fast
  • Image:
  • Source: Source
• Parrot — TikTok for Language Learning | Speak Spanish Fast
  • Image:
  • Source: Source
• Parrot — TikTok for Language Learning | Speak Spanish Fast
  • Image:
  • Source: Source
• Parrot — TikTok for Language Learning | Speak Spanish Fast
  • Image:
  • Source: Source
• Parrot — TikTok for Language Learning | Speak Spanish Fast
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts?

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0094F8",
  "secondary": "#4B5563",
  "accent": "#000000",
  "background": "#FFFFFF",
  "textPrimary": "#6B7280",
  "link": "#6B7280"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": ["Poppins","system-ui","-apple-system","sans-serif"],
   "body": ["Poppins","system-ui","-apple-system","sans-serif"],
   "paragraph": ["Poppins","system-ui","-apple-system","sans-serif"]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "48px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderColor": "#4B5563",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F9FAFB",
   "textColor": "#6B7280",
   "borderColor": "#E5E7EB",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.parrotapp.com/parrot-logo-transparent.png",
  "favicon": "https://www.parrotapp.com/favicon.png",
  "ogImage": "https://www.parrotapp.com/og-image.png",
  "logoAlt": "Parrot"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "language learners, tech-savvy individuals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}