# Parrot Brand Identity

A complete profile of **Parrot**'s visual system — colors, typography, components, and personality — extracted from https://parrotapp.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/parrot
- Machine-readable JSON: https://characterquilt.com/branding/parrot.json
- Per-page llms.txt: https://characterquilt.com/branding/parrot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0094F8 |
| Accent | #000000 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #0094F8
- secondary: #4B5563
- accent: #000000
- background: #FFFFFF
- textPrimary: #6B7280
- link: #6B7280

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#4B5563, borderRadius=8px, shadow=none
- buttonSecondary: background=#F9FAFB, textColor=#6B7280, borderColor=#E5E7EB, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: language learners, tech-savvy individuals

## Parrot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Parrot — TikTok for Language Learning | Speak Spanish Fast**  
  - Image:   
  - Source: [https://www.parrotapp.com/](https://www.parrotapp.com/)  
- **Parrot — TikTok for Language Learning | Speak Spanish Fast**  
  - Image:   
  - Source: [https://www.parrotapp.com/](https://www.parrotapp.com/)  
- **Parrot — TikTok for Language Learning | Speak Spanish Fast**  
  - Image:   
  - Source: [https://www.parrotapp.com/](https://www.parrotapp.com/)  
- **Parrot — TikTok for Language Learning | Speak Spanish Fast**  
  - Image:   
  - Source: [https://www.parrotapp.com/](https://www.parrotapp.com/)  
- **Parrot — TikTok for Language Learning | Speak Spanish Fast**  
  - Image:   
  - Source: [https://www.parrotapp.com/](https://www.parrotapp.com/)  
- **Parrot — TikTok for Language Learning | Speak Spanish Fast**  
  - Image:   
  - Source: [https://www.parrotapp.com/](https://www.parrotapp.com/)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0094F8",
    "secondary": "#4B5563",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#6B7280",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#4B5563",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9FAFB",
      "textColor": "#6B7280",
      "borderColor": "#E5E7EB",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.parrotapp.com/parrot-logo-transparent.png",
    "favicon": "https://www.parrotapp.com/favicon.png",
    "ogImage": "https://www.parrotapp.com/og-image.png",
    "logoAlt": "Parrot"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Parrot'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Download on the App Store",
      "reasoning": "Button #0 has a strong call-to-action text 'Download on the App Store' and a high-contrast, dark background, making it stand out as the primary action for users to take."
    },
    "secondary": {
      "index": 1,
      "text": "Backed by Y Combinator",
      "reasoning": "Button #1 has a more informational text 'Backed by Y Combinator' and a lighter background, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "language learners, tech-savvy individuals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Parrot'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```