paribus.json

Paribus Brand Identity

A complete profile of Paribus's visual system — colors, typography, components, and personality — extracted from https://ramp.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #E4F222
Accent #E4F222
Body Font Lausanne
Heading Font Lausanne

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Paribus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Lausanne",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E4F222",
    "secondary": "#0B0D1B",
    "accent": "#E4F222",
    "background": "#010518",
    "textPrimary": "#010518",
    "link": "#010518"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lausanne",
      "heading": "Lausanne"
    },
    "fontStacks": {
      "heading": [
        "Lausanne"
      ],
      "body": [
        "Lausanne"
      ],
      "paragraph": [
        "Lausanne"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0C0A08",
      "borderColor": null,
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E4F222",
      "textColor": "#0C0A08",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1A1919",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2275%22%20height%3D%2220%22%20fill%3D%22none%22%20viewBox%3D%220%200%2071%2020%22%20aria-label%3D%22Go%20to%20homepage%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22currentColor%22%20clip-path%3D%22url(%23a)%22%20style%3D%22fill%3A%20lab(100%200%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M5.098%206.736c-1.768%200-2.636%201.57-2.636%203.669v5.256H-.032V4.568h2.45v2.878h.042c.524-1.77%201.565-3.2%203.174-3.2%201.132%200%201.607.399%201.607.399L6.116%206.93s-.358-.194-1.018-.194M35.237%208.26v7.401h-2.428v-6.5c0-1.865-.58-2.853-2.064-2.853s-2.28%201.251-2.28%203.647v5.706h-2.407v-6.5c0-1.794-.574-2.853-2.043-2.853-1.676%200-2.321%201.48-2.321%203.647v5.706h-2.45V4.568h2.45V7.08h.022c.38-1.737%201.424-2.811%203.182-2.811s2.878.943%203.31%202.62c.41-1.613%201.504-2.62%203.182-2.62%202.341%200%203.847%201.479%203.847%203.99M12.141%204.249c-2.255%200-3.728%201.067-4.4%202.993l2.074.762c.378-1.162%201.167-1.823%202.37-1.823%201.355%200%202.149.602%202.149%201.523%200%20.922-.633%201.14-2.064%201.374-1.59.258-5.375.344-5.375%203.56%200%201.886%201.562%203.304%203.911%203.304%201.765%200%202.97-.728%203.526-2.082h.022v1.804h2.428V8.842c0-2.986-1.491-4.59-4.643-4.59zm2.257%206.19c0%202.328-1.142%203.822-2.966%203.822-1.29%200-2.065-.73-2.065-1.782%200-.988.796-1.671%202.322-1.954%201.56-.29%202.346-.646%202.707-1.501v1.418zm29.48-6.17c-1.857%200-3.086%201.03-3.61%202.575V4.568h-2.579V19.93h2.557v-6.547h.022c.569%201.676%201.755%202.598%203.61%202.598%202.944%200%205.05-2.445%205.05-5.9%200-3.431-2.106-5.812-5.05-5.812m-.636%209.655c-2.04%200-3.17-1.492-3.17-3.81%200-2.316%201.267-3.808%203.17-3.808s3.17%201.563%203.17%203.809-1.266%203.809-3.17%203.809M70.028%2015.612v.07h-9.983v-.07c1.439-.82%202.432-1.654%203.327-2.526h4.1zm-2.473-13.11L65.027%200h-.074s.042%204.664-4.205%208.906c-4.156%204.15-9.046%204.16-9.046%204.16v.074l2.578%202.546s4.819.05%209.074-4.16c4.24-4.195%204.205-9.022%204.205-9.022z%22%20style%3D%22fill%3A%20lab(100%200%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22a%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h70.06v20H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://ramp.com/favicon.ico?favicon.0-xml9at58h_3.ico",
    "ogImage": "https://next.ramp.com/assets/images/default-og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Go to homepage"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand 'Ramp'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started for free",
      "reasoning": "Button #0 has a vibrant green background (#E4F222) and action-oriented text 'Get started for free', making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Read customer story",
      "reasoning": "Button #1 has a different background color (#1A1919) and serves as a secondary action with text 'Read customer story'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand 'Ramp'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}