Parametric Brand: Colors, Fonts, Logo & Visual Identity
Parametric Brand Identity
A complete profile of Parametric's visual system — colors, typography, components, and personality — extracted from https://parametric.company/. Built for designers, agents, and AI tools.
Primary
#000000
Accent
#000000
Body Font
Newsreader
Heading
Newsreader
Color Palette
Brand palette extracted from https://parametric.company/.
| Color | Value | RGB |
|---|---|---|
| primary | #000000 | rgb(0, 0, 0) |
| accent | #000000 | rgb(0, 0, 0) |
| background | #f6f5f1 | rgb(246, 245, 241) |
| textPrimary | #999999 | rgb(153, 153, 153) |
| link | #000000 | rgb(0, 0, 0) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Newsreader | Google Fonts → |
| heading | Newsreader | Google Fonts → |
Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Brand Personality
Tone: modern Energy: medium Audience: unknown
Parametric Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: shutterstock.com
Image: events.food4rhino.com
Image: website-assets.productive.io
Image: apexure.com
Image: i.ytimg.com
Frequently Asked Questions
What is Parametric's primary brand color?
Parametric's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Parametric use?
Parametric uses Newsreader as the primary typeface across body and headings.
Does Parametric use a light or dark theme?
Parametric's primary site uses a light color scheme, with a background of #f6f5f1.
How was this brand profile generated?
This profile was extracted from https://parametric.company/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Parametric.
Methodology
Brand data on this page was extracted from https://parametric.company/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Parametric.