Paragon Brand Identity

A complete profile of Paragon's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #5C3AE4
• accent: #FFFFFF
• background: #060311
• textPrimary: #060311
• link: #10063A

Typography

• primary: Helvetica Now Text Medium — Link
• heading: Helvetica Now Display Medium — Link

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=100px, shadow=rgba(13, 9, 28, 0.4) 0px 0px 1px 0px, rgba(13, 9, 28, 0.1) 0px 2px 4px -2px
• buttonSecondary: background=#050210, textColor=#0000EE, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers

Paragon Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Codat vs. Paragon | Accounting Integration Platforms
  • Image:
  • Source: Link
• Custom Webhooks - Paragon Documentation
  • Image:
  • Source: Link
• Paragon Embedded Integration Infrastructure | Blog
  • Image:
  • Source: Link
• Implementing Agentic Actions With Third-Party Integrations | Learn from Paragon
  • Image:
  • Source: Link
• Launching Smart Rate Limits | Paragon Blog
  • Image:
  • Source: Link

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {"family": "Helvetica Now Text Medium", "role": "body"},
 {"family": "Helvetica Now Text Regular", "role": "body"},
 {"family": "Helvetica Now Display Medium", "role": "heading"},
 {"family": "Helvetica Monospaced Pro Regular", "role": "monospace"}
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#5C3AE4",
 "accent": "#FFFFFF",
 "background": "#060311",
 "textPrimary": "#060311",
 "link": "#10063A"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Now Text Medium",
 "heading": "Helvetica Now Display Medium"
 },
 "fontStacks": {
 "heading": ["Helvetica Now Display Medium", "sans-serif"],
 "body": ["sans-serif"],
 "paragraph": ["Helvetica Now Text Medium", "sans-serif"]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "40px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#0000EE",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "rgba(13, 9, 28, 0.4) 0px 0px 1px 0px, rgba(13, 9, 28, 0.1) 0px 2px 4px -2px"
 },
 "buttonSecondary": {
 "background": "#050210",
 "textColor": "#0000EE",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://framerusercontent.com/images/3PqZXX9YA8JERh8DG4nRGNkNhc.svg?width=109&height=26",
 "favicon": "https://framerusercontent.com/images/jXhPXy168my6nWMFqrNkicWzpsg.png",
 "ogImage": "https://framerusercontent.com/assets/soLBH5W979PO62Y5tsJ7uigdks.png",
 "logoHref": "./"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Paragon' inferred from the URL and page title.",
 "confidence": 0.8,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Start for free",
 "reasoning": "The button 'Start for free' is likely the primary CTA due to its action-oriented text, encouraging users to begin using the service without cost. It is also in a prominent color group (light/white) that contrasts with the dark background, making it stand out."
 },
 "secondary": {
 "index": 5,
 "text": "See all",
 "reasoning": "The button 'See all' is selected as secondary because it is from a different color group (dark) and serves a supportive role, likely leading to more information or options."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "developers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Paragon' inferred from the URL and page title.",
 "confidence": 0.8
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}