paragon.json

Paragon Brand Identity

A complete profile of Paragon's visual system — colors, typography, components, and personality — extracted from http://useparagon.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0000EE
Accent #FFFFFF
Body Font Helvetica Now Text Medium
Heading Font Helvetica Now Display Medium

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: developers

Paragon Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions on obtaining fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Now Text Medium",
      "role": "body"
    },
    {
      "family": "Helvetica Now Text Regular",
      "role": "body"
    },
    {
      "family": "Helvetica Now Display Medium",
      "role": "heading"
    },
    {
      "family": "Helvetica Monospaced Pro Regular",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#5C3AE4",
    "accent": "#FFFFFF",
    "background": "#060311",
    "textPrimary": "#060311",
    "link": "#10063A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Now Text Medium",
      "heading": "Helvetica Now Display Medium"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Now Display Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Now Text Medium",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(13, 9, 28, 0.4) 0px 0px 1px 0px, rgba(13, 9, 28, 0.1) 0px 2px 4px -2px"
    },
    "buttonSecondary": {
      "background": "#050210",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/3PqZXX9YA8JERh8DG4nRGNkNhc.svg?width=109&height=26",
    "favicon": "https://framerusercontent.com/images/jXhPXy168my6nWMFqrNkicWzpsg.png",
    "ogImage": "https://framerusercontent.com/assets/soLBH5W979PO62Y5tsJ7uigdks.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Paragon' inferred from the URL and page title.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start for free",
      "reasoning": "The button 'Start for free' is likely the primary CTA due to its action-oriented text, encouraging users to begin using the service without cost. It is also in a prominent color group (light/white) that contrasts with the dark background, making it stand out."
    },
    "secondary": {
      "index": 5,
      "text": "See all",
      "reasoning": "The button 'See all' is selected as secondary because it is from a different color group (dark) and serves a supportive role, likely leading to more information or options."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Paragon' inferred from the URL and page title.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}