# Paraform Brand Identity

A complete profile of **Paraform**'s visual system — colors, typography, components, and personality — extracted from [https://www.paraform.com/](https://www.paraform.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.paraform.com/.

| Color Name   | Hex Code | RGB          |
|--------------|----------|--------------|
| Primary      | #000000  | rgb(0, 0, 0) |
| Accent       | #000000  | rgb(0, 0, 0) |
| Background   | #F5F8F6  | rgb(245, 248, 246) |
| Text Primary | #1A1A1A  | rgb(26, 26, 26) |
| Link         | #000000  | rgb(0, 0, 0) |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font Family   | Google Fonts Link                   |
|--------|---------------|-------------------------------------|
| Primary| bureauSans    | bureauSans [Google Fonts →](https://fonts.google.com/specimen/bureauSans) |
| Heading| bureauSerif   | bureauSerif [Google Fonts →](https://fonts.google.com/specimen/bureauSerif) |

## Visual Assets

0px 0px 0px 0px, rgb(26, 26, 26) 0px 0px 0px 1px inset |

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals

## Frequently Asked Questions

**What is Paraform's primary brand color?**  
Paraform's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Paraform use?**  
Paraform uses bureauSans for body text and bureauSerif for headings. Fonts were detected on https://www.paraform.com/ as part of their live design system.

**Does Paraform use a light or dark theme?**  
Paraform's primary site uses a light color scheme, with a background of #F5F8F6.

**Where can I find Paraform's logo?**  
Paraform's logo is available directly on their site (https://www.paraform.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.paraform.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Paraform.