# Parabolic Brand Identity

A complete profile of **Parabolic**'s visual system — colors, typography, components, and personality — extracted from [https://www.growparabolic.com/](https://www.growparabolic.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.growparabolic.com/.

**primary**

- `#1C2D45`
- `rgb(28, 45, 69)`

**secondary**

- `#0000EE`
- `rgb(0, 0, 238)`

**accent**

- `#160042`
- `rgb(22, 0, 66)`

**background**

- `#FFFFFF`
- `rgb(255, 255, 255)`

**textPrimary**

- `#160042`
- `rgb(22, 0, 66)`

**link**

- `#160042`
- `rgb(22, 0, 66)`

## Typography

Each font links to its Google Fonts page where available.

**primary**

- Roboto
- Roboto [Google Fonts →](https://fonts.google.com/specimen/Roboto)

**heading**

- Roboto
- Roboto [Google Fonts →](https://fonts.google.com/specimen/Roboto)
- DM Sans, sans-serif

## Visual Assets

**Logo**

**Favicon**

**Social Card**

## UI Components

Live previews rendered using Parabolic's actual button styles.

**Button Primary**

- background: `#160042`
- textColor: `#FFFFFF`
- borderRadius: `50px`
- shadow: `none`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** businesses seeking customer support solutions

## Parabolic Brand in the Wild

### Image Assets

Source: [growparabolic.com](https://www.growparabolic.com/)

Source: [growparabolic.com](https://www.growparabolic.com/)

Source: [growparabolic.com](https://www.growparabolic.com/)

Source: [growparabolic.com](https://www.growparabolic.com/)

Source: [gomolight.com](https://gomolight.com/products/godox-ad-s85s-34-parabolic-softbox-with-godox-mount)

## Frequently Asked Questions

1. **What is Parabolic's primary brand color?**  
   Parabolic's primary brand color is `#1C2D45`. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Parabolic use?**  
   Parabolic uses `#160042` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Parabolic use?**  
   Parabolic uses Roboto as the primary typeface across body and headings.
4. **Does Parabolic use a light or dark theme?**  
   Parabolic's primary site uses a light color scheme, with a background of `#FFFFFF`.
5. **Where can I find Parabolic's logo?**  
   Parabolic's logo is available directly on their site (https://www.growparabolic.com/). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**  
   This profile was extracted from https://www.growparabolic.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Parabolic.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1C2D45",
    "secondary": "#0000EE",
    "accent": "#160042",
    "background": "#FFFFFF",
    "textPrimary": "#160042",
    "link": "#160042"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "Oxygen",
        "Fira Sans",
        "Droid Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "50px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#160042",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/635f4e29c9179380ee4e2822/63c0c530984e0e3c7c0bb1cf_Screen%20Shot%202023-01-12%20at%206.42.28%20PM.png",
    "favicon": "https://cdn.prod.website-files.com/635f4e29c9179380ee4e2822/63c0c8326f20f400631ff779_Screen%20Shot%202023-01-02%20at%202.29.07%20PM.jpg",
    "ogImage": "https://cdn.prod.website-files.com/635f4e29c9179380ee4e2822/638b20d99a1618615e9c1b00_Screen%20Shot%202022-12-03%20at%202.11.10%20AM-p-1600.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses seeking customer support solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}
```