# Paper Brand Identity

A complete profile of **Paper**'s visual system — colors, typography, components, and personality — extracted from [https://paper.design/](https://paper.design/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from https://paper.design/.  
**primary**: #000000  
**accent**: #181818  
**background**: #EFEFE4  
**textPrimary**: #181818  
**link**: #000000

## Typography
Each font links to its Google Fonts page where available.  
**primary**: Matter  
**heading**: Matter  
[Matter Google Fonts →](https://fonts.google.com/specimen/Matter)

## Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M15.9874%200H3.99685V3.99685H15.9874V15.9874H3.99685V3.99685L0%203.99687V15.9874V25.9795H3.99685H15.9874V15.9874H25.9795V3.99685V0H15.9874Z%22%20fill%3D%22%2381ACEC%22%20style%3D%22fill%3A%20rgb(129%2C%20172%2C%20236)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)  
Logo

Favicon

Social Card

## UI Components
Live previews rendered using Paper's actual button styles.

**Button Primary**
* background: #181818  
* textColor: #FCFCF9  
* borderRadius: 4px  
* shadow: none

## Brand Personality
**Tone:** modern  
**Energy:** medium  
**Audience:** designers and developers

## Paper Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.

Image: [paper.design](https://paper.design/_next/static/media/2025-11-06.ed530a10.webp)

Image: [paper.design](https://paper.design/blog/making-cmyk-shader/shaders-panel-ui.png)

Image: [paper.design](https://paper.design/roadmap/copy-react-dark.webp)

Image: [paper.design](https://paper.design/_next/static/media/2025-09-09.702560ef.webp)

Image: [paper.design](https://paper.design/blog/a-real-space-to-design-in-the-age-of-agents/opengraph-image-4dgtxm?545969d245ab4209)

## Frequently Asked Questions
1. **What is Paper's primary brand color?**  
   Paper's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Paper use?**  
   Paper uses #181818 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Paper use?**  
   Paper uses Matter as the primary typeface across body and headings.
4. **Does Paper use a light or dark theme?**  
   Paper's primary site uses a light color scheme, with a background of #EFEFE4.
5. **Where can I find Paper's logo?**  
   Paper's logo is available directly on their site (https://paper.design/). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**  
   This profile was extracted from https://paper.design/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Paper.

## Methodology
Brand data on this page was extracted from [https://paper.design/](https://paper.design/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.