Paper Brand: Colors, Fonts, Logo & Visual Identity

Paper Brand Identity

A complete profile of Paper's visual system — colors, typography, components, and personality — extracted from https://paper.design/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://paper.design/.
primary: #000000
accent: #181818
background: #EFEFE4
textPrimary: #181818
link: #000000

Typography

Each font links to its Google Fonts page where available.
primary: Matter
heading: Matter
Matter Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M15.9874%200H3.99685V3.99685H15.9874V15.9874H3.99685V3.99685L0%203.99687V15.9874V25.9795H3.99685H15.9874V15.9874H25.9795V3.99685V0H15.9874Z%22%20fill%3D%22%2381ACEC%22%20style%3D%22fill%3A%20rgb(129%2C%20172%2C%20236)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

Social Card

UI Components

Live previews rendered using Paper's actual button styles.

Button Primary

background: #181818
textColor: #FCFCF9
borderRadius: 4px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: designers and developers

Paper Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: paper.design

Frequently Asked Questions

What is Paper's primary brand color?
Paper's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Paper use?
Paper uses #181818 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Paper use?
Paper uses Matter as the primary typeface across body and headings.
Does Paper use a light or dark theme?
Paper's primary site uses a light color scheme, with a background of #EFEFE4.
Where can I find Paper's logo?
Paper's logo is available directly on their site (https://paper.design/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://paper.design/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Paper.

Methodology

Brand data on this page was extracted from https://paper.design/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.