Papaya Global Brand Identity

A complete profile of Papaya Global's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF3924
• secondary: #F93030
• accent: #F93030
• background: #F4F4F4
• textPrimary: #081523
• link: #081523

Typography

• primary: Suisse — https://fonts.google.com/specimen/Suisse
• heading: Suisse — https://fonts.google.com/specimen/Suisse

Visual Assets

• Logo: data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20191%2039'%3E%3C/svg%3E
• Favicon: https://www.papayaglobal.com/wp-content/uploads/2024/03/cropped-favicon-for-papayaglobal-32x32.png
• Social card (og:image): https://www.papayaglobal.com/wp-content/uploads/2024/09/1200x628-1.jpg

UI Components

• buttonPrimary: background=#F93030, textColor=#FFFFFF, borderColor=#F93030, borderRadius=37px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#F93030, borderColor=#F93030, borderRadius=37px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Papaya Global Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Why 56% Of Companies Lack Visibility Into Their Contingent Workforce – And What To Do About It | Papaya Global
  • Image: https://www.papayaglobal.com/wp-content/uploads/2025/06/Why-56-of-Companies-Lack-Visibility-into-Their-Contingent-Workforce-blog-1.png
  • Source: https://www.papayaglobal.com/blog/companies-lack-visibility-into-their-contingent-workforce/
• The Advantage Of Embedded AI | Papaya Global
  • Image: https://www.papayaglobal.com/wp-content/uploads/2024/03/the-advantage-of-embedded-AIblog-scaled.jpg
  • Source: https://www.papayaglobal.com/blog/the-advantage-of-embedded-ai/
• What Is Funding? | Papaya Global
  • Image: https://www.papayaglobal.com/wp-content/uploads/2026/03/pexels-julia-volk-6408356.jpg
  • Source: https://www.papayaglobal.com/glossary/funding/
• Account Verification Best Practices: Avoiding Delays And Detecting Issues | Papaya Global
  • Image: https://www.papayaglobal.com/wp-content/uploads/2024/12/blog-header-3.png
  • Source: https://www.papayaglobal.com/blog/account-verification-best-practices/
• 10 Best Contractor Payment Software For Enterprise Finance Teams | Papaya Global
  • Image: https://www.papayaglobal.com/wp-content/uploads/2025/07/What-Happens-If-You-Misclassify-an-Independent-Contractor_-blog-3-scaled.jpg
  • Source: https://www.papayaglobal.com/blog/10-best-contractor-payment-software/

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {"family": "Suisse","role": "body"}
 ],
 "colors": {
 "primary": "#FF3924",
 "secondary": "#F93030",
 "accent": "#F93030",
 "background": "#F4F4F4",
 "textPrimary": "#081523",
 "link": "#081523"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Suisse",
 "heading": "Suisse"
 },
 "fontStacks": {
 "heading": [
 "Suisse",
 "sans-serif"
 ],
 "body": [
 "Suisse",
 "sans-serif"
 ],
 "paragraph": [
 "Suisse",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "90px",
 "h2": "50px",
 "body": "13px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#F93030",
 "textColor": "#FFFFFF",
 "borderColor": "#F93030",
 "borderRadius": "37px",
 "borderRadiusCorners": {
 "topLeft": "37px",
 "topRight": "37px",
 "bottomRight": "37px",
 "bottomLeft": "37px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#F93030",
 "borderColor": "#F93030",
 "borderRadius": "37px",
 "borderRadiusCorners": {
 "topLeft": "37px",
 "topRight": "37px",
 "bottomRight": "37px",
 "bottomLeft": "37px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20191%2039'%3E%3C/svg%3E",
 "favicon": "https://www.papayaglobal.com/wp-content/uploads/2024/03/cropped-favicon-for-papayaglobal-32x32.png",
 "ogImage": "https://www.papayaglobal.com/wp-content/uploads/2024/09/1200x628-1.jpg",
 "logoHref": "https://www.papayaglobal.com/",
 "logoAlt": "Papaya Global logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "enterprise businesses"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}