# Pally Brand Identity

A complete profile of **Pally**'s visual system — colors, typography, components, and personality — extracted from https://pally.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pally
- Machine-readable JSON: https://characterquilt.com/branding/pally.json
- Per-page llms.txt: https://characterquilt.com/branding/pally/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #222934 |
| Accent | #FEFCFB |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #222934
- secondary: #0000EE
- accent: #FEFCFB
- background: #161E29
- textPrimary: #161E29
- link: #161E29

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://framerusercontent.com/images/oBUSdjb0OyOceqagylK6hglkukk.png?width=251&height=80
- Favicon: https://framerusercontent.com/images/kPIQAlWS4mUWHrDUZQI3uzRys.png
- Social card (og:image): https://framerusercontent.com/images/iFHyZJq87Aol5qxRYHqj8L90.png

## UI Components

- buttonPrimary: background=#FEFCFB, textColor=#000000, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Pally Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pally | AI Unified Inbox**
  - Image: https://framerusercontent.com/images/AjXsgbiEmNCw5oyo9aTGyeRs28.png?width=5248&height=2632
  - Source: https://www.pally.com/our-brand
- **Pally | AI Unified Inbox**
  - Image: https://framerusercontent.com/images/O7m37itS3i5FmaViNEh7uUXvglU.png?width=5760&height=3896
  - Source: https://www.pally.com/our-brand
- **Pally | AI Unified Inbox**
  - Image: https://framerusercontent.com/images/4PA2wumiWrtmk1KsX1UpF11NI.webp?width=1516&height=2964
  - Source: https://www.pally.com/
- **Pally | AI Unified Inbox**
  - Image: https://framerusercontent.com/images/abegX4Xi4qs0mhhIbaXqEUT2pg.webp?width=1572&height=3016
  - Source: https://www.pally.com/
- **Pally | AI Unified Inbox**
  - Image: https://framerusercontent.com/images/iFHyZJq87Aol5qxRYHqj8L90.png
  - Source: https://www.pally.com/our-brand
- **Pally | AI Unified Inbox**
  - Image: https://framerusercontent.com/images/2xAiZ37Zvpr57FO6fdSnl3CMc8k.webp?width=780&height=944
  - Source: https://www.pally.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.