# Pallet Brand Identity

A complete profile of **Pallet**'s visual system — colors, typography, components, and personality — extracted from [https://www.pallet.com/](https://www.pallet.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.pallet.com/.

- **Primary**: #FF142C  
- **Secondary**: #FFC0CB  
- **Accent**: #FF142C  
- **Background**: #0B0405  
- **Text Primary**: #0B0405  
- **Link**: #9CA3AF

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Booton  
- **Heading**: Booton

Booton [Google Fonts →](https://fonts.google.com/specimen/Booton)  
Booton [Google Fonts →](https://fonts.google.com/specimen/Booton)  
Booton, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Pallet's actual button styles.

**Input**  
- **Background**: transparent  
- **Text Color**: #FFFFFF  
- **Border Color**: null  
- **Border Radius**: 0px  
- **Shadow**: none

**Button Primary**  
- **Background**: #FF142C  
- **Text Color**: #FFFFFF  
- **Border Radius**: 2px  
- **Shadow**: none

**Button Secondary**  
- **Background**: #FFFFFF  
- **Text Color**: #0B0405  
- **Border Radius**: 2px  
- **Shadow**: none

## Brand Personality

- **Tone**: modern  
- **Energy**: high  
- **Audience**: businesses in logistics and AI sectors

## Pallet Brand in the Wild

Image: [app.pallet.com](https://app.pallet.com/_next/static/media/trucks.a2505c57.jpeg)

Image: [cdn.sanity.io](https://cdn.sanity.io/images/1ua24syd/production/ccd3e4d611cb1241f679eed2b8ff7267946129e6-3186x2451.png?rect=6,0,3175,2451&w=544&h=420&q=95&fit=crop&auto=format)

Image: [cdn.sanity.io](https://cdn.sanity.io/images/1ua24syd/production/2cce7aca75951b878a69eaf9232de1819823c9f2-2416x3200.jpg?w=1208&h=1600&q=95&fit=crop&auto=format)

## Frequently Asked Questions

1. **What is Pallet's primary brand color?**  
   Pallet's primary brand color is #FF142C. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Pallet use?**  
   Pallet uses Booton as the primary typeface across body and headings.

3. **Does Pallet use a light or dark theme?**  
   Pallet's primary site uses a dark color scheme, with a background of #0B0405.

4. **Where can I find Pallet's logo?**  
   Pallet's logo is available directly on their site (https://www.pallet.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**  
   This profile was extracted from https://www.pallet.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pallet.

## Methodology

Brand data on this page was extracted from [https://www.pallet.com/](https://www.pallet.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Pallet.