# Palla Brand Identity

A complete profile of **Palla**'s visual system — colors, typography, components, and personality — extracted from [https://www.palla.com](https://www.palla.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.palla.com.

| Color Role   | Hex     | RGB                |
|--------------|---------|--------------------|
| primary      | #081236 | rgb(8, 18, 54)     |
| secondary    | #383FAB | rgb(56, 63, 171)   |
| accent       | #383FAB | rgb(56, 63, 171)   |
| background   | #FFFFFF | rgb(255, 255, 255) |
| textPrimary  | #142152 | rgb(20, 33, 82)    |
| link         | #142152 | rgb(20, 33, 82)    |

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font    | Link                                      |
|-----------|---------|-------------------------------------------|
| primary   | Rubik   | [Google Fonts →](https://fonts.google.com/specimen/Rubik) |
| heading   | Rubik   | [Google Fonts →](https://fonts.google.com/specimen/Rubik) |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Palla's actual button styles.

| Component        | Background | Text Color | Border Color | Border Radius |
|------------------|------------|------------|--------------|----------------|
| Input            | transparent | #212121   | null         | 0px            |
| Button Primary   | #383FAB    | #FFFFFF    | none         | 4px            |
| Button Secondary | #FFFFFF    | #556CD6    | #AAB6EB     | 4px            |

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** financial professionals and businesses

## Palla Brand in the Wild

Image: [palla.com](https://www.palla.com/page-preview.png)  
Source: [palla.com](https://www.palla.com/products)

Image: [palla.com](https://www.palla.com/_next/static/media/phone.af4bf6d0.png)  
Source: [palla.com](https://www.palla.com/)

Image: [palla.com](https://www.palla.com/_next/static/media/code.1977db14.png)  
Source: [palla.com](https://www.palla.com/)

Image: [myitalianbazaar.com](https://www.myitalianbazaar.com/uploads/161121165418advh1404jpg.jpg)  
Source: [myitalianbazaar.com](https://www.myitalianbazaar.com/en/prodotto/16606/original-ad-gig-palla-pazza-issued-in-1993/)

Image: [ccdl.claremont.edu](https://ccdl.claremont.edu/digital/api/singleitem/image/irm/46/default.jpg)  
Source: [ccdl.claremont.edu](https://ccdl.claremont.edu/digital/collection/irm/id/51/)

Image: [img.freepik.com](https://img.freepik.com/free-vector/realistic-luxury-disco-party-landing-page-template_23-2149261677.jpg?semt=ais_hybrid&w=740&q=80)  
Source: [freepik.com](https://www.freepik.com/free-photos-vectors/palla-a-palla/95)

## Frequently Asked Questions

**What is Palla's primary brand color?**  
Palla's primary brand color is #081236. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Palla use?**  
Palla uses #383FAB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Palla use?**  
Palla uses Rubik as the primary typeface across body and headings.

**Does Palla use a light or dark theme?**  
Palla's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Palla's logo?**  
Palla's logo is available directly on their site (https://www.palla.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.palla.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Palla.