Palace Brand Identity

A complete profile of Palace's visual system — colors, typography, components, and personality — extracted from https://www.palace.so. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.palace.so.

• primary
  • #5356FE
  • rgb(83, 86, 254)
• accent
  • #5356FE
  • rgb(83, 86, 254)
• background
  • #FFFFFF
  • rgb(255, 255, 255)
• textPrimary
  • #111111
  • rgb(17, 17, 17)
• link
  • #75E6DA
  • rgb(117, 230, 218)

Typography

Each font links to its Google Fonts page where available.

• primary
  • Inter
  • Google Fonts →
• heading
  • Inter
  • Google Fonts →
  • Inter, system-ui, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2079.2168H26.3066C28.6953%2075.0023%2030.9915%2070.7797%2033.1955%2066.5492C28.7777%2057.875%2024.6903%2049.0365%2020.9419%2040.0527C14.7266%2053.5026%207.73418%2066.5791%200%2079.2168Z%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M48.5862%2079.2168H74.8928C59.5604%2054.4039%2047.34%2027.7983%2038.5072%200H14.8318C22.9371%2027.6383%2034.2664%2054.2265%2048.5862%2079.2168Z%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

UI Components

Live previews rendered using Palace's actual button styles.

• Button Primary

  • buttonPrimary
    • background: #5356FE
    • textColor: #FFFFFF
    • borderRadius: 4px
    • shadow: none

• Button Secondary

  • buttonSecondary
    • background: #FFFFFF
    • textColor: #111111
    • borderRadius: 0px
    • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals seeking AI solutions

Palace Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: trymaximal.com

Source: palace.so

Image: palace.so

Source: palace.so

Frequently Asked Questions

• What is Palace's primary brand color?
  Palace's primary brand color is #5356FE. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Palace use?
  Palace uses Inter as the primary typeface across body and headings.

• Does Palace use a light or dark theme?
  Palace's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Palace's logo?
  Palace's logo is available directly on their site (https://www.palace.so).

• How was this brand profile generated?
  This profile was extracted from https://www.palace.so using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Palace.

Methodology

Brand data on this page was extracted from https://www.palace.so on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Palace.