# Paid Brand Identity

A complete profile of **Paid**'s visual system — colors, typography, components, and personality — extracted from [http://paidlabs.com](http://paidlabs.com/). Built for designers, agents, and AI tools.

## Colors

### Primary

`#545F7C`

### Accent

`#67D875`

## Typography

**Body Font:** Open Sans  
**Heading:** Open Sans

## Color Palette

Brand palette extracted from [http://paidlabs.com](http://paidlabs.com).

- **primary**: `#545F7C` (rgb(84, 95, 124))  
- **secondary**: `#67D875` (rgb(103, 216, 117))  
- **accent**: `#67D875` (rgb(103, 216, 117))  
- **background**: `#FFFFFF` (rgb(255, 255, 255))  
- **textPrimary**: `#3379DB` (rgb(51, 121, 219))  
- **link**: `#3379DB` (rgb(51, 121, 219))

## Visual Assets

### UI Components

Live previews rendered using Paid's actual button styles.

- **Button Primary**  
  - background: `#67D875`  
  - textColor: `#FFFFFF`  
  - borderRadius: `4px`  
  - shadow: none

- **Button Secondary**  
  - background: `#70A1E6`  
  - textColor: `#FFFFFF`  
  - borderRadius: `4px`  
  - shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** business professionals

## Paid Brand in the Wild

Source: [paidlabs.com](http://paidlabs.com/)

Source: [blog.thomasnet.com](https://blog.thomasnet.com/display-search-social-ppc-advertising-differences)

Source: [sproutsocial.com](https://sproutsocial.com/features/paid-social-reporting-analytics/)

Source: [apexure.com](https://www.apexure.com/blog/dos-and-donts-to-consider-for-a-paid-search-landing-page)

Source: [clearvoice.com](https://www.clearvoice.com/resources/what-is-paid-advertising/)

Source: [support.sproutsocial.com](https://support.sproutsocial.com/hc/en-us/articles/360015715331-What-s-included-in-the-Facebook-Instagram-Paid-Performance-Report)

## Frequently Asked Questions

- **What is Paid's primary brand color?**  
Paid's primary brand color is `#545F7C`.

- **What accent color does Paid use?**  
Paid uses `#67D875` as an accent color.

- **What font does Paid use?**  
Paid uses Open Sans as the primary typeface across body and headings.

- **Does Paid use a light or dark theme?**  
Paid's primary site uses a light color scheme, with a background of `#FFFFFF`.

- **Where can I find Paid's logo?**  
Paid's logo is available directly on their site [http://paidlabs.com](http://paidlabs.com).

- **How was this brand profile generated?**  
This profile was extracted from [http://paidlabs.com](http://paidlabs.com) using the Firecrawl branding extraction API.