Paces Brand: Colors, Fonts, Logo & Visual Identity

Paces Brand Identity

A complete profile of Paces's visual system — colors, typography, components, and personality — extracted from https://paces.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://paces.com.

Color Role	Color Code	RGB
primary	#CCECA3	rgb(204, 236, 163)
secondary	#5B6F6B	rgb(91, 111, 107)
accent	#1D3834	rgb(29, 56, 52)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#1D3834	rgb(29, 56, 52)
link	#1D3834	rgb(29, 56, 52)

Typography

Each font links to its Google Fonts page where available.

Font Role	Font Family	Google Fonts Link
primary	Manrope	Manrope Google Fonts →
heading	Inter	Inter Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Paces's actual button styles.

Component	Background Color	Text Color	Border Radius	Shadow
Input	#FFFFFF	#1D3834	0px	none
Button Primary	#1D3834	#FFFFFF	0px	none
Button Secondary	#E8EBEB	#222222	6px	none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals in the energy sector

Frequently Asked Questions

What is Paces's primary brand color?
Paces's primary brand color is #CCECA3.

What accent color does Paces use?
Paces uses #1D3834 as an accent color.

What font does Paces use?
Paces uses Manrope for body text and Inter for headings.

Does Paces use a light or dark theme?
Paces's primary site uses a light color scheme with a background of #FFFFFF.

Where can I find Paces's logo?
Paces's logo is available directly on their site (https://paces.com).

How was this brand profile generated?
This profile was extracted from https://paces.com using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    { "family": "Manrope", "role": "body" },
    { "family": "Inter", "role": "heading" }
  ],
  "colors": {
    "primary": "#CCECA3",
    "secondary": "#5B6F6B",
    "accent": "#1D3834",
    "background": "#FFFFFF",
    "textPrimary": "#1D3834",
    "link": "#1D3834"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Inter"
    },
    "fontSizes": { "h1": "64px", "h2": "48px", "body": "20px" }
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1D3834",
      "borderRadius": "0px"
    },
    "buttonPrimary": {
      "background": "#1D3834",
      "textColor": "#FFFFFF",
      "borderRadius": "0px"
    },
    "buttonSecondary": {
      "background": "#E8EBEB",
      "textColor": "#222222",
      "borderRadius": "6px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69248afb395c78e6e7d25aac/69248b6106b6fbcb5c9baf27_logo%20%2B%20name.svg",
    "favicon": "https://cdn.prod.website-files.com/69248afb395c78e6e7d25aac/69248afb395c78e6e7d25aed_Square%20logo%2032.jpg",
    "ogImage": "https://cdn.prod.website-files.com/64135037318ac2d9769f6211/67a10119c747aec299d77090_homepageColor%20logo%20-%20no%20background_green%20(1)%201.png"
  }
}