# Pace Brand Identity

A complete profile of **Pace**'s visual system — colors, typography, components, and personality — extracted from [https://withpace.com/](https://withpace.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://withpace.com/.  
- **Primary:** #0000EE  
- **Accent:** #000000  
- **Background:** #F2F2F2  
- **Text Primary:** #000000  
- **Link:** #0000EE

## Typography

Each font links to its Google Fonts page where available.  
- **Primary:** ABC Favorit Regular  
- **Heading:** ABC Favorit Regular  
- [Google Fonts →](https://fonts.google.com/specimen/ABC+Favorit+Regular)  
- **PS Times Regular, sans-serif**

## Visual Assets

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Logo

Favicon

Social Card

## UI Components

Live previews rendered using Pace's actual button styles.

**Button Primary**  
- Background: #000000  
- Text Color: #0000EE  
- Border Radius: 4px  
- Shadow: none

**Button Secondary**  
- Background: #EDEDED  
- Text Color: #000000  
- Border Radius: 12px  
- Shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** insurance professionals

## Pace Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [cdn.i.haymarketmedia.asia](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2Flaters_pace.jpg&c=0)

Source: [campaignasia.com](https://www.campaignasia.com/article/visions-from-the-80s-promote-paces-three-payment-service/qaslim2lvkjehgz4xe836nhboq)

Image: [aperfectstay.ai](https://aperfectstay.ai/static/images/sample-reports/Pace%20Report.png)

Source: [aperfectstay.ai](https://aperfectstay.ai/download/sample-report-viewer/pace-report)

Image: [wizardofads.org](https://wizardofads.org/wp-content/uploads/pace-ad-2-800x545.png)

Source: [wizardofads.org](https://wizardofads.org/how-to-pick-up-the-pace-with-your-branding-campaign/)

Image: [production-picks-uploads.s3.amazonaws.com](https://production-picks-uploads.s3.amazonaws.com/uploads/2021/04/2021-04-27_14-47-37.png)

Source: [picks.horseracingnation.com](https://picks.horseracingnation.com/product/pace-report/)

Image: [ufonline.ufl.edu](https://ufonline.ufl.edu/wp-content/uploads/2026/03/UFOnline_PaCE_Website_Overview.webp)

Source: [ufonline.ufl.edu](https://ufonline.ufl.edu/degrees/undergraduate/pace-program/)

Image: [wizardofads.org](https://wizardofads.org/wp-content/uploads/pace-ad-1.png)

Source: [wizardofads.org](https://wizardofads.org/how-to-pick-up-the-pace-with-your-branding-campaign/)

## Frequently Asked Questions

1. **What is Pace's primary brand color?**  
   Pace's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Pace use?**  
   Pace uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Pace use?**  
   Pace uses ABC Favorit Regular as the primary typeface across body and headings.

4. **Does Pace use a light or dark theme?**  
   Pace's primary site uses a light color scheme, with a background of #F2F2F2.

5. **Where can I find Pace's logo?**  
   Pace's logo is available directly on their site (https://withpace.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://withpace.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pace.

## Methodology

Brand data on this page was extracted from [https://withpace.com/](https://withpace.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Pace.