# Pacagen Brand Identity

A complete profile of **Pacagen**'s visual system — colors, typography, components, and personality — extracted from [pacagen.com](https://pacagen.com/en-us/).

---

## Color Palette

Brand palette extracted from https://pacagen.com/en-us/.  
**Primary**: #0F294D  
**Secondary**: #D2E8F6  
**Accent**: #044EB7  
**Background**: #FAF4F3  
**Text Primary**: #0A0A0A  
**Link**: #044EB7

## Typography

Each font links to its Google Fonts page where available.  
**Primary**: Work Sans  
**Heading**: Domine

**Domine, serif**

## Visual Assets

Logo

## UI Components

Live previews rendered using Pacagen's actual button styles.

**Input**:  
- Background: #E5E7EB  
- Text Color: #0A0A0A  
- Border Radius: 50px  
- Shadow: rgba(0, 0, 0, 0.1) 0px 2px 8px 0px

**Button Primary**:  
- Background: #0F294D  
- Text Color: #FFFFFF  
- Border Radius: 0px  
- Shadow: none

**Button Secondary**:  
- Background: #D2E8F6  
- Text Color: #000000  
- Border Radius: 0px  
- Shadow: none

## Brand Personality

**Tone**: professional  
**Energy**: medium  
**Audience**: consumers interested in allergen reduction products

## Frequently Asked Questions

**What is Pacagen's primary brand color?**  
Pacagen's primary brand color is #0F294D.

**What accent color does Pacagen use?**  
Pacagen uses #044EB7 as an accent color.

**What font does Pacagen use?**  
Pacagen uses Work Sans for body text and Domine for headings.

**Does Pacagen use a light or dark theme?**  
Pacagen's primary site uses a light color scheme, with a background of #FAF4F3.

**Where can I find Pacagen's logo?**  
Pacagen's logo is available directly on their site (https://pacagen.com/en-us/).

**How was this brand profile generated?**  
This profile was extracted from https://pacagen.com/en-us/ using the Firecrawl branding extraction API.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Domine",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0F294D",
    "secondary": "#D2E8F6",
    "accent": "#044EB7",
    "background": "#FAF4F3",
    "textPrimary": "#0A0A0A",
    "link": "#044EB7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Domine"
    },
    "fontStacks": {
      "heading": [
        "Domine",
        "serif"
      ],
      "body": [
        "Work Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#E5E7EB",
      "textColor": "#0A0A0A",
      "borderColor": null,
      "borderRadius": "50px",
      "shadow": "rgba(0, 0, 0, 0.1) 0px 2px 8px 0px"
    },
    "buttonPrimary": {
      "background": "#0F294D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D2E8F6",
      "textColor": "#000000",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.shopify.com/s/files/1/0814/8369/4394/files/Pacagen_fullmark_white.svg?v=1758745108&width=100&crop=center",
    "favicon": "https://pacagen.com/favicon-192.png",
    "ogImage": "https://cdn.shopify.com/s/files/1/0814/8369/4394/files/hompeagecat.png?v=1744997459"
  }
}
```