Pacagen Brand Identity

A complete profile of Pacagen's visual system — colors, typography, components, and personality — extracted from pacagen.com.

Color Palette

Brand palette extracted from https://pacagen.com/en-us/.
Primary: #0F294D
Secondary: #D2E8F6
Accent: #044EB7
Background: #FAF4F3
Text Primary: #0A0A0A
Link: #044EB7

Typography

Each font links to its Google Fonts page where available.
Primary: Work Sans
Heading: Domine

Domine, serif

Visual Assets

Logo

UI Components

Live previews rendered using Pacagen's actual button styles.

Input:

• Background: #E5E7EB
• Text Color: #0A0A0A
• Border Radius: 50px
• Shadow: rgba(0, 0, 0, 0.1) 0px 2px 8px 0px

Button Primary:

• Background: #0F294D
• Text Color: #FFFFFF
• Border Radius: 0px
• Shadow: none

Button Secondary:

• Background: #D2E8F6
• Text Color: #000000
• Border Radius: 0px
• Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: consumers interested in allergen reduction products

Frequently Asked Questions

What is Pacagen's primary brand color?
Pacagen's primary brand color is #0F294D.

What accent color does Pacagen use?
Pacagen uses #044EB7 as an accent color.

What font does Pacagen use?
Pacagen uses Work Sans for body text and Domine for headings.

Does Pacagen use a light or dark theme?
Pacagen's primary site uses a light color scheme, with a background of #FAF4F3.

Where can I find Pacagen's logo?
Pacagen's logo is available directly on their site (https://pacagen.com/en-us/).

How was this brand profile generated?
This profile was extracted from https://pacagen.com/en-us/ using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Domine",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0F294D",
    "secondary": "#D2E8F6",
    "accent": "#044EB7",
    "background": "#FAF4F3",
    "textPrimary": "#0A0A0A",
    "link": "#044EB7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Domine"
    },
    "fontStacks": {
      "heading": [
        "Domine",
        "serif"
      ],
      "body": [
        "Work Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#E5E7EB",
      "textColor": "#0A0A0A",
      "borderColor": null,
      "borderRadius": "50px",
      "shadow": "rgba(0, 0, 0, 0.1) 0px 2px 8px 0px"
    },
    "buttonPrimary": {
      "background": "#0F294D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D2E8F6",
      "textColor": "#000000",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.shopify.com/s/files/1/0814/8369/4394/files/Pacagen_fullmark_white.svg?v=1758745108&width=100&crop=center",
    "favicon": "https://pacagen.com/favicon-192.png",
    "ogImage": "https://cdn.shopify.com/s/files/1/0814/8369/4394/files/hompeagecat.png?v=1744997459"
  }
}