Paasa Brand Identity

A complete profile of Paasa's visual system — colors, typography, components, and personality — extracted from https://paasa.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://paasa.com.

• primary: #364153 (rgb(54, 65, 83))
• secondary: #4A5565 (rgb(74, 85, 101))
• accent: #000000 (rgb(0, 0, 0))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #101828 (rgb(16, 24, 40))

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
  Inter Google Fonts →
• heading: IBM Plex Sans
  IBM Plex Sans Google Fonts →

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using Paasa's actual button styles.

• Button Primary
  background: #000000
  textColor: #FFFFFF
  borderRadius: 8px
  shadow: none

• Button Secondary
  background: #FFFFFF
  textColor: #000000
  borderRadius: 8px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: Indian investors interested in global equities

Paasa Brand in the Wild

Image: res.cloudinary.com

Source: paasa.com

Image: res.cloudinary.com

Source: paasa.com

Image: res.cloudinary.com

Source: paasa.com

Frequently Asked Questions

• What is Paasa's primary brand color?
  Paasa's primary brand color is #364153.

• What accent color does Paasa use?
  Paasa uses #000000 as an accent color.

• What font does Paasa use?
  Paasa uses Inter for body text and IBM Plex Sans for headings.

• Does Paasa use a light or dark theme?
  Paasa's primary site uses a light color scheme.

• Where can I find Paasa's logo?
  Paasa's logo is available directly on their site.

• How was this brand profile generated?
  This profile was extracted using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    { "family": "Inter", "role": "body" },
    { "family": "IBM Plex Sans", "role": "heading" },
    { "family": "Libre Baskerville", "role": "unknown" }
  ],
  "colors": {
    "primary": "#364153",
    "secondary": "#4A5565",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#101828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [ "Libre Baskerville" ],
      "body": [ "Inter" ],
      "paragraph": [ "Inter" ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "8px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://paasa.com/_next/image?url=%2FLogo.png&w=256&q=75",
    "ogImage": "https://paasa.com/og-image.jpg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Indian investors interested in global equities"
  }
}