# Oxus Brand Identity

A complete profile of **Oxus**'s visual system — colors, typography, components, and personality — extracted from https://oxus-ai.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/oxus
- Machine-readable JSON: https://characterquilt.com/branding/oxus.json
- Per-page llms.txt: https://characterquilt.com/branding/oxus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #041065 |
| Accent | #041065 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #041065
- secondary: #475569
- accent: #041065
- background: #FFFFFF
- textPrimary: #020617
- link: #020617

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: https://www.oxus-ai.com/_next/image?url=%2Flogo_horizontal_transparent.png&w=256&q=75
- Favicon: https://www.oxus-ai.com/favicon.ico

## UI Components

- buttonPrimary: background=#041065, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking AI solutions for internal audits

## Oxus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Oxus - Automate Internal Audit Work with AI**
  - Image: https://www.oxus-ai.com/_next/image?url=%2Fcircle.png&w=3840&q=75
  - Source: https://www.oxus-ai.com/
- **Oxus - Automate Internal Audit Work with AI**
  - Image: https://www.oxus-ai.com/OXUS_transparent.png
  - Source: https://www.oxus-ai.com/
- **Battle of the Oxus (399) - Wikipedia**
  - Image: https://upload.wikimedia.org/wikipedia/commons/3/39/Amudaryamap.jpg
  - Source: https://en.wikipedia.org/wiki/Battle_of_the_Oxus_(399)
- **Home — The Oxus Society**
  - Image: https://oxussociety.org/images/logo-horizontal.png
  - Source: https://oxussociety.org/
- **Oxus Society for Central Asian Affairs | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/C560BAQFuHXaH9txpTg/company-logo_200_200/company-logo_200_200/0/1630663366817?e=2147483647&v=beta&t=3vVHKl_S8PCkFq94b5kUFXG4GYEfeUPJ2okrWIPMCvo
  - Source: https://www.linkedin.com/company/oxus-society-for-central-asian-affairs
- **🚨 NEW MILITARY MAPPING PROJECT🚨 As part of our new Armed Forces report,  we have been identifying and geolocating all of the military bases and installations across the five Central Asian militaries.**
  - Image: https://pbs.twimg.com/media/GZ7qHCtbcAAg_oP.jpg
  - Source: https://x.com/OxusSociety/status/1846170590161653899

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to load all weights.
4. For each captured font URL: right-click → Save As to download it locally.
5. View the page's CSS and copy relevant @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.