OWNY Brand Identity

A complete profile of OWNY's visual system — colors, typography, components, and personality — extracted from https://www.owny.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.owny.com.

Typography

Each font links to its Google Fonts page where available.

• Primary Font: Inter
• Heading Font: Inter

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using OWNY's actual button styles.

Button Primary

• Background: #0055FF
• Text Color: #FFFFFF
• Border Radius: 8px
• Shadow: rgba(0, 85, 255, 0.3) 0px 4px 14px 0px, rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset

Button Secondary

• Background: transparent
• Text Color: #0055FF
• Border Color: #0055FF
• Border Radius: 8px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial institutions and developers

OWNY Brand in the Wild

Image: live.staticflickr.com Source: flickr.com

Image: ffnews.com Source: ffnews.com

Image: media.theresanaiforthat.com Source: theresanaiforthat.com

Image: cdn.tracxn.com Source: tracxn.com

Frequently Asked Questions

What is OWNY's primary brand color?
OWNY's primary brand color is #475569. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does OWNY use?
OWNY uses #0055FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does OWNY use?
OWNY uses Inter as the primary typeface across body and headings.

Does OWNY use a light or dark theme?
OWNY's primary site uses a light color scheme, with a background of #F1F5F9.

Where can I find OWNY's logo?
OWNY's logo is available directly on their site (https://www.owny.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.owny.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OWNY.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#475569",
    "secondary": "#0055FF",
    "accent": "#0055FF",
    "background": "#F1F5F9",
    "textPrimary": "#020617",
    "link": "#020617"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "40px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0055FF",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 85, 255, 0.3) 0px 4px 14px 0px, rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0055FF",
      "borderColor": "#0055FF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.owny.com/images/logo.svg",
    "favicon": "https://www.owny.com/images/favicon.svg",
    "ogImage": "https://owny.com/og-image.jpg",
    "logoHref": "#",
    "logoAlt": "OWNY"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial institutions and developers"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}