OwnLocal Brand: Colors, Fonts, Logo & Visual Identity
OwnLocal Brand Identity
A complete profile of OwnLocal's visual system — colors, typography, components, and personality — extracted from http://ownlocal.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://ownlocal.com.
Colors
- Primary: #B2BBC8
- Secondary: #227EF7
- Accent: #227EF7
- Background: #F8F9FA
- Text Primary: #3C4858
- Link: #3C4858
Typography
Each font links to its Google Fonts page where available.
- Primary: Roboto
- Heading: Roboto
System UI Stack: system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif
UI Components
Live previews rendered using OwnLocal's actual button styles.
Button Primary
- Background: #FFFFFF
- Text Color: #586370
- Border Radius: 5px
- Shadow: rgba(0, 0, 0, 0.1) 0px 2px 2px 0px
Brand Personality
- Tone: professional
- Energy: medium
- Audience: local media businesses
OwnLocal Brand in the Wild
Brand Assets
Image: origami.ownlocal.com
Image: ucarecdn.com
Image: ownlocal.com
Image: ucarecdn.com
Image: origami.ownlocal.com
Image: demos.ownlocal.com
Frequently Asked Questions
- What is OwnLocal's primary brand color?
OwnLocal's primary brand color is #B2BBC8. It anchors the visual identity across their website, product UI, and marketing materials. - What accent color does OwnLocal use?
OwnLocal uses #227EF7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. - What font does OwnLocal use?
OwnLocal uses Roboto as the primary typeface across body and headings. - Does OwnLocal use a light or dark theme?
OwnLocal's primary site uses a light color scheme, with a background of #F8F9FA. - Where can I find OwnLocal's logo?
OwnLocal's logo is available directly on their site (http://ownlocal.com). The current logo URL is included in the machine-readable JSON profile linked above. - How was this brand profile generated?
This profile was extracted from http://ownlocal.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OwnLocal.