# Owners Circle Brand Identity

A complete profile of **Owners Circle**'s visual system — colors, typography, components, and personality — extracted from [https://www.ownerscircle.com](https://www.ownerscircle.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.ownerscircle.com.

**primary**

`#B5C9E3`

**rgb(181, 201, 227)**

**secondary**

`#0000EE`

**rgb(0, 0, 238)**

**accent**

`#0A3876`

**rgb(10, 56, 118)**

**background**

`#F8FBFD`

**rgb(248, 251, 253)**

**textPrimary**

`#0A3876`

**rgb(10, 56, 118)**

**link**

`#0A3876`

**rgb(10, 56, 118)**

## Typography

Each font links to its Google Fonts page where available.

**primary**

Arial

[Arial Google Fonts →](https://fonts.google.com/specimen/Arial)

**heading**

Arial

[Arial Google Fonts →](https://fonts.google.com/specimen/Arial)

Inter, Arial, sans-serif

## Visual Assets

Logo

## UI Components

Live previews rendered using Owners Circle's actual button styles.

**Input**  
`background: #FFFFFF; textColor: #000000; borderColor: #B5C9E3; borderRadius: 4px; shadow: none;`

**Button Primary**  
`background: #0A3876; textColor: #FFFFFF; borderRadius: 4px; shadow: none;`

**Button Secondary**  
`background: #111111; textColor: #FFFFFF; borderRadius: 4px; shadow: none;`

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** Aircraft owners and enthusiasts

## Owners Circle Brand in the Wild

Image: [ownerscircle.com](https://www.ownerscircle.com/assets/hero-1.png)

Image: [hub.exchangepress.com](https://hub.exchangepress.com/wp-content/uploads/2025/03/Owners-Circle-graphic_wEXCHANGE-v2.jpg)

Image: [img.evbuc.com](https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F1172738095%2F599136601593%2F1%2Foriginal.20251211-013836?crop=focalpoint&fit=crop&h=230&w=460&auto=format%2Ccompress&q=75&sharp=10&fp-x=0.992&fp-y=0.446&s=1a49348cf03399a8c09d6958c1ed42b9)

## Frequently Asked Questions

**What is Owners Circle's primary brand color?**  
Owners Circle's primary brand color is `#B5C9E3`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Owners Circle use?**  
Owners Circle uses `#0A3876` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Owners Circle use?**  
Owners Circle uses Arial as the primary typeface across body and headings.

**Does Owners Circle use a light or dark theme?**  
Owners Circle's primary site uses a light color scheme, with a background of `#F8FBFD`.

**Where can I find Owners Circle's logo?**  
Owners Circle's logo is available directly on their site ([Owners Circle Logo](https://www.ownerscircle.com)). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [https://www.ownerscircle.com](https://www.ownerscircle.com) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Owners Circle.

## Methodology

Brand data on this page was extracted from [https://www.ownerscircle.com](https://www.ownerscircle.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Owners Circle.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#B5C9E3",
    "secondary": "#0000EE",
    "accent": "#0A3876",
    "background": "#F8FBFD",
    "textPrimary": "#0A3876",
    "link": "#0A3876"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44.8px",
      "h2": "35.2px",
      "body": "18.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#B5C9E3",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0A3876",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.ownerscircle.com/assets/oc-logo.png",
    "favicon": null,
    "ogImage": null,
    "logoAlt": "Owners Circle Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Owners Circle'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join The Circle",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #0A3876, which is consistent with the site's accent color. The text 'Join The Circle' is action-oriented, making it a strong call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Subscribe",
      "reasoning": "Button #2 is selected as the secondary button because it has a different background color (#111111) compared to the primary button. The text 'Subscribe' suggests a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Aircraft owners and enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Owners Circle'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```