Own Company Brand Identity

A complete profile of Own Company's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F0F7FF
• secondary: #4E5364
• accent: #FFBE42
• background: #F0F7FF
• textPrimary: #000000
• link: #FFBE42

Typography

• primary: Figtree — https://fonts.google.com/specimen/Figtree
• heading: Jost — https://fonts.google.com/specimen/Jost

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFBE42, textColor=#032D60, borderRadius=50px, shadow=none
• buttonSecondary: background=#F0F7FF, textColor=#4E5364, borderRadius=20px, shadow=rgba(0, 0, 0, 0.1) 5px 5px 5px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals using Salesforce

Own Company Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Vulnerability Disclosure Policy - Own
  • Image:
  • Source: https://www.owndata.com/legal/vulnerability-disclosure-policy
• Cloud Security Posture Management Explained | Salesforce
  • Image:
  • Source: https://www.owndata.com/blog/comprehensive-guide-to-cloud-security-posture-management
• Salesforce Shield | Salesforce
  • Image:
  • Source: https://www.owndata.com/blog/guide-to-salesforce-shield-event-monitoring
• IT Hub
  • Image:
  • Source: https://www.owndata.com/blog
• IT Hub
  • Image:
  • Source: https://www.owndata.com/blog
• IT Hub
  • Image:
  • Source: https://www.owndata.com/blog

Working with these fonts

Not found on Google Fonts? Follow this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Figtree","role": "body"},
 {"family": "Jost","role": "heading"}
 ],
 "colors": {
 "primary": "#F0F7FF",
 "secondary": "#4E5364",
 "accent": "#FFBE42",
 "background": "#F0F7FF",
 "textPrimary": "#000000",
 "link": "#FFBE42"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Figtree",
 "heading": "Jost"
 },
 "fontStacks": {
 "heading": ["Figtree","sans-serif"],
 "body": ["Figtree","sans-serif"],
 "paragraph": ["Figtree","sans-serif"]
 },
 "fontSizes": {
 "h1": "54px",
 "h2": "40px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "28px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFBE42",
 "textColor": "#032D60",
 "borderRadius": "50px",
 "borderRadiusCorners": {
 "topLeft": "50px",
 "topRight": "50px",
 "bottomRight": "50px",
 "bottomLeft": "50px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F0F7FF",
 "textColor": "#4E5364",
 "borderRadius": "20px",
 "borderRadiusCorners": {
 "topLeft": "20px",
 "topRight": "20px",
 "bottomRight": "20px",
 "bottomLeft": "20px"
 },
 "shadow": "rgba(0, 0, 0, 0.1) 5px 5px 5px 0px"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/67c5bd012402d2603ff49f38_OwnSF%20Logo%20Horz%20White%20RGB.svg",
 "favicon": "https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/64d387dce73db7f113fe8222_ob-favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/64d387dce73db7f113fe821b/67da72cb39515e002e69ef4c_GENERAL.jpg"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
 "confidence": 0.9,
 "rejected": true,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "GET A DEMO",
 "reasoning": "Button #0 'GET A DEMO' uses a vibrant accent color (#FFBE42) and has action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 2,
 "text": "ShieldMitigate threats and proactively monitor your data.Learn More",
 "reasoning": "Button #2 'ShieldMitigate threats and proactively monitor your data.Learn More' uses a different color group (#F0F7FF) and serves as a secondary action with informative text."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals using Salesforce"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}