Oway Brand Identity

A complete profile of Oway's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2D0DF9
• secondary: #FA4149
• accent: #2D0DF9
• background: #0C0D0E
• textPrimary: #F3F2EE
• link: #F65C0E

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Manrope — https://fonts.google.com/specimen/Manrope

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#2D0DF9, borderColor=#0F0F0F, borderRadius=7px, shadow=none
• buttonPrimary: background=#2D0DF9, textColor=#F3F2EE, borderRadius=7px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#2D0DF9, borderRadius=7px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Oway Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Oway | Research
  • Image:
  • Source: https://www.shipoway.com/research
• Oway | Shipping
  • Image:
  • Source: https://www.shipoway.com/shippers
• Oway | Articles | Case Study: Euri Lighting
  • Image:
  • Source: https://www.shipoway.com/blog/case-study-euri-lighting
• Oway | Articles | Case Study: Vybes
  • Image:
  • Source: https://www.shipoway.com/blog/case-study-vybes

Working with these fonts

Instructions for using proprietary fonts if you have permission:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Manrope",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "unknown"
  },
  {
   "family": "Satoshi",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#2D0DF9",
  "secondary": "#FA4149",
  "accent": "#2D0DF9",
  "background": "#0C0D0E",
  "textPrimary": "#F3F2EE",
  "link": "#F65C0E"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Manrope",
   "heading": "Manrope"
  },
  "fontStacks": {
   "heading": [
    "Satoshi",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Satoshi",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Manrope",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "64px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#2D0DF9",
   "borderColor": "#0F0F0F",
   "borderRadius": "7px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#2D0DF9",
   "textColor": "#F3F2EE",
   "borderRadius": "7px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#2D0DF9",
   "borderRadius": "7px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/69878d26eeb7f410479351c7/69878e1cece7ff793d33162a_Oway%20Icon_Favicon.png",
  "favicon": "https://cdn.prod.website-files.com/69878d26eeb7f410479351c7/69878e1cece7ff793d33162a_Oway%20Icon_Favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/69878d26eeb7f410479351c7/6988dfaedf27165d3813816c_Longhaul%20truck_Oway.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}