Ovlo Brand Identity

A complete profile of Ovlo's visual system — colors, typography, components, and personality — extracted from https://ovlo.ai. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/ovlo
• Machine-readable JSON: https://characterquilt.com/branding/ovlo.json
• Per-page llms.txt: https://characterquilt.com/branding/ovlo/llms.txt

Quick Facts

Color Palette

• primary: #F2A30F
• secondary: #2FA11B
• accent: #F2A30F
• background: #FFFFFF
• textPrimary: #000000
• link: #E4F5E1

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Tilt Warp — https://fonts.google.com/specimen/Tilt+Warp

Visual Assets

• Favicon:

UI Components

• buttonPrimary: background=#F2A30F, textColor=#0000EE, borderRadius=8px, shadow=none
• buttonSecondary: background=#2FA11B, textColor=#0000EE, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Ovlo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Ovlo
  • Image:
  • Source: https://www.ovlo.ai/old-home
• Ovlo
  • Image:
  • Source: https://www.ovlo.ai/old-home
• Ovlo
  • Image:
  • Source: https://www.ovlo.ai/
• Ovlo
  • Image:
  • Source: https://www.ovlo.ai/
• Ovlo
  • Image:
  • Source: https://www.ovlo.ai/old-home
• Ovlo
  • Image:
  • Source: https://www.ovlo.ai/old-home

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Tilt Warp",
      "role": "display"
    },
    {
      "family": "Ubuntu",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F2A30F",
    "secondary": "#2FA11B",
    "accent": "#F2A30F",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#E4F5E1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Tilt Warp"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Tilt Warp",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "64px",
      "body": "35.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F2A30F",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2FA11B",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/JFk85leB1ZJHNiQGLqvCNfqos.png",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant orange color (#F2A30F), which is a common choice for primary actions. The text 'Book a demo' is action-oriented, making it suitable for a primary button."
    },
    "secondary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 is chosen as the secondary CTA because it has a different background color (#2FA11B, green) from the primary button. This distinction in color helps differentiate the secondary action from the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}