# Overstand Labs Brand Identity

A complete profile of **Overstand Labs**'s visual system — colors, typography, components, and personality — extracted from [https://overstandlabs.com](https://overstandlabs.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://overstandlabs.com.

- **Primary:** #45556C
- **Secondary:** #8E9C78
- **Accent:** #718259
- **Background:** #FFFFFF
- **Text Primary:** #0F172B
- **Link:** #0F172B

## Typography

Each font links to its Google Fonts page where available.

- **Body Font:** Plus Jakarta Sans [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans)
- **Heading Font:** Plus Jakarta Sans [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans)

## Visual Assets

## UI Components

- **Input** 
  - Background: #FFFFFF
  - Text Color: #0F172B
  - Border Color: #E2E8F0
  - Border Radius: 12px
  - Shadow: none

- **Button Primary** 
  - Background: #718259
  - Text Color: #FFFFFF
  - Border Radius: 12px
  - Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.581792 -0.0375385 0.0506547 / 0.3) 0px 10px 15px -3px

- **Button Secondary** 
  - Background: #F1F5F9
  - Text Color: #62748E
  - Border Radius: 8px
  - Shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** business professionals seeking customer insights

## Overstand Labs Brand in the Wild

## Frequently Asked Questions

### What is Overstand Labs's primary brand color?
Overstand Labs's primary brand color is #45556C. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Overstand Labs use?
Overstand Labs uses #718259 as an accent color, typically applied to interactive elements.

### What font does Overstand Labs use?
Overstand Labs uses Plus Jakarta Sans as the primary typeface across body and headings.

### Does Overstand Labs use a light or dark theme?
Overstand Labs's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find Overstand Labs's logo?
Overstand Labs's logo is available directly on their site (https://overstandlabs.com).

### How was this brand profile generated?
This profile was extracted from https://overstandlabs.com using the Firecrawl branding extraction API, which inspects live CSS, fonts, color tokens, and component styles.

## Methodology

Brand data on this page was extracted from https://overstandlabs.com on 2026-07-27 using the Firecrawl branding extraction API.