# Overlord Brand Identity

A complete profile of **Overlord**'s visual system — colors, typography, components, and personality — extracted from https://www.overlord.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/overlord
- Machine-readable JSON: https://characterquilt.com/branding/overlord.json
- Per-page llms.txt: https://characterquilt.com/branding/overlord/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00FF41 |
| Accent | #5865F2 |
| Body Font | Roboto |
| Heading Font | AirbnbCereal |

## Color Palette

- primary: #00FF41
- secondary: #00FF00
- accent: #5865F2
- background: #202020
- textPrimary: #202020
- link: #5865F2

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: AirbnbCereal — https://fonts.google.com/specimen/AirbnbCereal

## Visual Assets

- Favicon: https://www.overlord.app/android-chrome-192x192.png
- Social card (og:image): https://overlord.app/og-image.png

## UI Components

- buttonPrimary: background=#5865F2, textColor=#FFFFFF, borderColor=#5865F2, borderRadius=6px, shadow=none
- buttonSecondary: background=#414141, textColor=#FFFFFF, borderColor=#797979, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in AI accountability

## Overlord Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Overlord - AI Accountability Partner**
  - Image: https://overlord.app/assets/mac_integration_inverted_trimmed.png
  - Source: https://overlord.app/
- **Overlord - AI Accountability Partner**
  - Image: https://overlord.app/assets/logo_images/WithingsLogo.jpg
  - Source: https://overlord.app/
- **Overlord - AI Accountability Partner**
  - Image: https://overlord.app/assets/logo_images/AppleHealthLogo.jpeg
  - Source: https://overlord.app/
- **Overlord - AI Accountability Partner**
  - Image: https://chat.overlord.app/OverlordLogoDark.png
  - Source: https://chat.overlord.app/
- **Overlord – Community Goals**
  - Image: https://overlord.app/docs/assets/OverlordLogoLight.png
  - Source: https://overlord.app/community-goals/
- **Overlord - AI Accountability Partner**
  - Image: https://overlord.app/assets/logo_images/SleepcycleLogo.jpeg
  - Source: https://overlord.app/

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "AirbnbCereal",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#00FF41",
    "secondary": "#00FF00",
    "accent": "#5865F2",
    "background": "#202020",
    "textPrimary": "#202020",
    "link": "#5865F2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "AirbnbCereal"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "AirbnbCereal",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "AirbnbCereal",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5865F2",
      "textColor": "#FFFFFF",
      "borderColor": "#5865F2",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#414141",
      "textColor": "#FFFFFF",
      "borderColor": "#797979",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.overlord.app/android-chrome-192x192.png",
    "ogImage": "https://overlord.app/og-image.png"
  }
}
```