# Overflux Brand Identity

A complete profile of **Overflux**'s visual system — colors, typography, components, and personality — extracted from [https://archive.org](https://archive.org/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from https://archive.org.

| Feature      | Value      | rgb               |
|--------------|------------|-------------------|
| primary      | #000000    | rgb(0, 0, 0)      |
| accent       | #000000    | rgb(0, 0, 0)      |
| background   | #FBFBFD    | rgb(251, 251, 253) |
| textPrimary  | #111111    | rgb(17, 17, 17)   |
| link         | #000000    | rgb(0, 0, 0)      |

## Typography
Each font links to its Google Fonts page where available.

| Role   | Font            | Link                                  |
|--------|----------------|---------------------------------------|
| body   | Helvetica Neue  | [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue) |
| heading | Helvetica Neue  | [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue) |

## Visual Assets

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## Brand Personality
**Tone:** traditional  **Energy:** low  **Audience:** general public

## Overflux Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.

Image: [ia600703.us.archive.org](https://ia600703.us.archive.org/30/items/TheTradeAndCitiesOfArmeniaAfterTheFallOfTheBagratidKingdom_882/Hewsen_map116.jpg)

Source: [ia801209.us.archive.org](https://ia801209.us.archive.org/32/items/HetumTheHistoriansFlowerOfHistoriesOfTheEast/Hetum.pdf)

Image: [archive.org](https://archive.org/download/blogging-masterclass-build-a-successful-blog-in-2021-and-beyond/blogging-masterclass-build-a-successful-blog-in-2021-and-beyond.thumbs/[TutsNode.com]%20-%20Blogging%20Masterclass%20Build%20A%20Successful%20Blog%20In%202021%20And%20Beyond/01%20Welcome!_000254.jpg)

Source: [archive.org](https://archive.org/details/blogging-masterclass-build-a-successful-blog-in-2021-and-beyond)

## Frequently Asked Questions

1. **What is Overflux's primary brand color?**
   - Overflux's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Overflux use?**
   - Overflux uses Helvetica Neue as the primary typeface across body and headings.

3. **Does Overflux use a light or dark theme?**
   - Overflux's primary site uses a light color scheme, with a background of #FBFBFD.

4. **Where can I find Overflux's logo?**
   - Overflux's logo is available directly on their site (https://archive.org). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**
   - This profile was extracted from https://archive.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Overflux.

## Methodology
Brand data on this page was extracted from [https://archive.org](https://archive.org/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FBFBFD",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "10px",
      "h2": "10px",
      "body": "10px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22ia-logo%22%20viewBox%3D%220%200%2027%2030%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22logoTitleID%20logoDescID%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Ctitle%20id%3D%22logoTitleID%22%3EInternet%20Archive%20logo%3C%2Ftitle%3E%0A%20%20%20%20%3Cdesc%20id%3D%22logoDescID%22%3E%0A%20%20%20%20%20%20A%20line%20drawing%20of%20the%20Internet%20Archive%20headquarters%20building%20fa%C3%A7ade.%0A%20%20%20%20%3C%2Fdesc%3E%0A%20%20%20%20%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20none%20!important%3B%20stroke-width%3A%201px%20!important%3B%22%3E%0A%20%20%20%20%20%20%3Cmask%20id%3D%22mask-2%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M26.6666667%2C28.6046512%20L26.6666667%2C30%20L0%2C30%20L0.000283687943%2C28.6046512%20L26.6666667%2C28.6046512%20Z%20M25.6140351%2C26.5116279%20L25.6140351%2C28.255814%20L1.05263158%2C28.255814%20L1.05263158%2C26.5116279%20L25.6140351%2C26.5116279%20Z%20M3.62469203%2C7.6744186%20L3.91746909%2C7.82153285%20L4.0639977%2C10.1739544%20L4.21052632%2C13.9963932%20L4.21052632%2C17.6725617%20L4.0639977%2C22.255044%20L4.03962296%2C25.3421929%20L3.62469203%2C25.4651163%20L2.16024641%2C25.4651163%20L1.72094074%2C25.3421929%20L1.55031755%2C22.255044%20L1.40350877%2C17.6970339%20L1.40350877%2C14.0211467%20L1.55031755%2C10.1739544%20L1.68423854%2C7.80887484%20L1.98962322%2C7.6744186%20L3.62469203%2C7.6744186%20Z%20M24.6774869%2C7.6744186%20L24.9706026%2C7.82153285%20L25.1168803%2C10.1739544%20L25.2631579%2C13.9963932%20L25.2631579%2C17.6725617%20L25.1168803%2C22.255044%20L25.0927809%2C25.3421929%20L24.6774869%2C25.4651163%20L23.2130291%2C25.4651163%20L22.7736357%2C25.3421929%20L22.602418%2C22.255044%20L22.4561404%2C17.6970339%20L22.4561404%2C14.0211467%20L22.602418%2C10.1739544%20L22.7369262%2C7.80887484%20L23.0420916%2C7.6744186%20L24.6774869%2C7.6744186%20Z%20M9.94042303%2C7.6744186%20L10.2332293%2C7.82153285%20L10.3797725%2C10.1739544%20L10.5263158%2C13.9963932%20L10.5263158%2C17.6725617%20L10.3797725%2C22.255044%20L10.3556756%2C25.3421929%20L9.94042303%2C25.4651163%20L8.47583122%2C25.4651163%20L8.0362015%2C25.3421929%20L7.86556129%2C22.255044%20L7.71929825%2C17.6970339%20L7.71929825%2C14.0211467%20L7.86556129%2C10.1739544%20L8.00005604%2C7.80887484%20L8.30491081%2C7.6744186%20L9.94042303%2C7.6744186%20Z%20M18.0105985%2C7.6744186%20L18.3034047%2C7.82153285%20L18.449948%2C10.1739544%20L18.5964912%2C13.9963932%20L18.5964912%2C17.6725617%20L18.449948%2C22.255044%20L18.425851%2C25.3421929%20L18.0105985%2C25.4651163%20L16.5460067%2C25.4651163%20L16.1066571%2C25.3421929%20L15.9357367%2C22.255044%20L15.7894737%2C17.6970339%20L15.7894737%2C14.0211467%20L15.9357367%2C10.1739544%20L16.0702315%2C7.80887484%20L16.3753664%2C7.6744186%20L18.0105985%2C7.6744186%20Z%20M25.6140351%2C4.53488372%20L25.6140351%2C6.97674419%20L1.05263158%2C6.97674419%20L1.05263158%2C4.53488372%20L25.6140351%2C4.53488372%20Z%20M13.0806755%2C0%20L25.9649123%2C2.93331338%20L25.4484139%2C3.8372093%20L0.771925248%2C3.8372093%20L0%2C3.1041615%20L13.0806755%2C0%20Z%22%20id%3D%22path-1%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cg%20mask%3D%22url(%23mask-2)%22%20fill%3D%22%23FFFFFF%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M0%2C0%20L26.6666667%2C0%20L26.6666667%2C30%20L0%2C30%20L0%2C0%20Z%22%20id%3D%22swatch%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3C%2Fg%3E%0A%20%20%20%20%3C%2Fg%3E%0A%20%20%3C%2Fsvg%3E",
    "favicon": "https://archive.org/offshoot_assets/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Internet Archive logo"
  },
  "personality": {
    "tone": "traditional",
    "energy": "low",
    "targetAudience": "general public"
  }
}
```