Overflux Brand: Colors, Fonts, Logo & Visual Identity

Overflux Brand Identity

A complete profile of Overflux's visual system — colors, typography, components, and personality — extracted from https://archive.org. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://archive.org.

Feature Value rgb
primary #000000 rgb(0, 0, 0)
accent #000000 rgb(0, 0, 0)
background #FBFBFD rgb(251, 251, 253)
textPrimary #111111 rgb(17, 17, 17)
link #000000 rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

Role Font Link
body Helvetica Neue Google Fonts →
heading Helvetica Neue Google Fonts →

Visual Assets

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Brand Personality

Tone: traditional Energy: low Audience: general public

Overflux Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: ia600703.us.archive.org

Source: ia801209.us.archive.org

Image: archive.org

Source: archive.org

Frequently Asked Questions

  1. What is Overflux's primary brand color?

    • Overflux's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What font does Overflux use?

    • Overflux uses Helvetica Neue as the primary typeface across body and headings.

  3. Does Overflux use a light or dark theme?

    • Overflux's primary site uses a light color scheme, with a background of #FBFBFD.

  4. Where can I find Overflux's logo?

    • Overflux's logo is available directly on their site (https://archive.org). The current logo URL is included in the machine-readable JSON profile linked above.

  5. How was this brand profile generated?

    • This profile was extracted from https://archive.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Overflux.

Methodology

Brand data on this page was extracted from https://archive.org on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FBFBFD",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "10px",
      "h2": "10px",
      "body": "10px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22ia-logo%22%20viewBox%3D%220%200%2027%2030%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22logoTitleID%20logoDescID%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Ctitle%20id%3D%22logoTitleID%22%3EInternet%20Archive%20logo%3C%2Ftitle%3E%0A%20%20%20%20%3Cdesc%20id%3D%22logoDescID%22%3E%0A%20%20%20%20%20%20A%20line%20drawing%20of%20the%20Internet%20Archive%20headquarters%20building%20fa%C3%A7ade.%0A%20%20%20%20%3C%2Fdesc%3E%0A%20%20%20%20%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20none%20!important%3B%20stroke-width%3A%201px%20!important%3B%22%3E%0A%20%20%20%20%20%20%3Cmask%20id%3D%22mask-2%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M26.6666667%2C28.6046512%20L26.6666667%2C30%20L0%2C30%20L0.000283687943%2C28.6046512%20L26.6666667%2C28.6046512%20Z%20M25.6140351%2C26.5116279%20L25.6140351%2C28.255814%20L1.05263158%2C28.255814%20L1.05263158%2C26.5116279%20L25.6140351%2C26.5116279%20Z%20M3.62469203%2C7.6744186%20L3.91746909%2C7.82153285%20L4.0639977%2C10.1739544%20L4.21052632%2C13.9963932%20L4.21052632%2C17.6725617%20L4.0639977%2C22.255044%20L4.03962296%2C25.3421929%20L3.62469203%2C25.4651163%20L2.16024641%2C25.4651163%20L1.72094074%2C25.3421929%20L1.55031755%2C22.255044%20L1.40350877%2C17.6970339%20L1.40350877%2C14.0211467%20L1.55031755%2C10.1739544%20L1.68423854%2C7.80887484%20L1.98962322%2C7.6744186%20L3.62469203%2C7.6744186%20Z%20M24.6774869%2C7.6744186%20L24.9706026%2C7.82153285%20L25.1168803%2C10.1739544%20L25.2631579%2C13.9963932%20L25.2631579%2C17.6725617%20L25.1168803%2C22.255044%20L25.0927809%2C25.3421929%20L24.6774869%2C25.4651163%20L23.2130291%2C25.4651163%20L22.7736357%2C25.3421929%20L22.602418%2C22.255044%20L22.4561404%2C17.6970339%20L22.4561404%2C14.0211467%20L22.602418%2C10.1739544%20L22.7369262%2C7.80887484%20L23.0420916%2C7.6744186%20L24.6774869%2C7.6744186%20Z%20M9.94042303%2C7.6744186%20L10.2332293%2C7.82153285%20L10.3797725%2C10.1739544%20L10.5263158%2C13.9963932%20L10.5263158%2C17.6725617%20L10.3797725%2C22.255044%20L10.3556756%2C25.3421929%20L9.94042303%2C25.4651163%20L8.47583122%2C25.4651163%20L8.0362015%2C25.3421929%20L7.86556129%2C22.255044%20L7.71929825%2C17.6970339%20L7.71929825%2C14.0211467%20L7.86556129%2C10.1739544%20L8.00005604%2C7.80887484%20L8.30491081%2C7.6744186%20L9.94042303%2C7.6744186%20Z%20M18.0105985%2C7.6744186%20L18.3034047%2C7.82153285%20L18.449948%2C10.1739544%20L18.5964912%2C13.9963932%20L18.5964912%2C17.6725617%20L18.449948%2C22.255044%20L18.425851%2C25.3421929%20L18.0105985%2C25.4651163%20L16.5460067%2C25.4651163%20L16.1066571%2C25.3421929%20L15.9357367%2C22.255044%20L15.7894737%2C17.6970339%20L15.7894737%2C14.0211467%20L15.9357367%2C10.1739544%20L16.0702315%2C7.80887484%20L16.3753664%2C7.6744186%20L18.0105985%2C7.6744186%20Z%20M25.6140351%2C4.53488372%20L25.6140351%2C6.97674419%20L1.05263158%2C6.97674419%20L1.05263158%2C4.53488372%20L25.6140351%2C4.53488372%20Z%20M13.0806755%2C0%20L25.9649123%2C2.93331338%20L25.4484139%2C3.8372093%20L0.771925248%2C3.8372093%20L0%2C3.1041615%20L13.0806755%2C0%20Z%22%20id%3D%22path-1%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cg%20mask%3D%22url(%23mask-2)%22%20fill%3D%22%23FFFFFF%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M0%2C0%20L26.6666667%2C0%20L26.6666667%2C30%20L0%2C30%20L0%2C0%20Z%22%20id%3D%22swatch%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3C%2Fg%3E%0A%20%20%20%20%3C%2Fg%3E%0A%20%20%3C%2Fsvg%3E",
    "favicon": "https://archive.org/offshoot_assets/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Internet Archive logo"
  },
  "personality": {
    "tone": "traditional",
    "energy": "low",
    "targetAudience": "general public"
  }
}