Outset Brand Identity

A complete profile of Outset's visual system — colors, typography, components, and personality — extracted from https://outset.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://outset.ai/.
primary
#0000EE
secondary
#3C1982
accent
#6666E4
background
#FCF9F9
textPrimary
#15151E
link
#6666E4

Typography

Each font links to its Google Fonts page where available.

primary
IBM Plex Sans
IBM Plex Sans Google Fonts →

heading
IBM Plex Serif
IBM Plex Serif Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Outset's actual button styles.

Input

input

background#FFFFFFtextColor#190F3FborderColor#CCCCCCborderRadius8pxshadownone

Button Primary

buttonPrimary

background#6666E4textColor#FFFFFFborderRadius8pxshadownone

Button Secondary

buttonSecondary

background#FFFFFFtextColor#0000EEborderRadius4pxshadowrgba(10, 12, 18, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern Energy: medium Audience: business professionals and researchers

Frequently Asked Questions

What is Outset's primary brand color?
Outset's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Outset use?
Outset uses #6666E4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Outset use?
Outset uses IBM Plex Sans for body text and IBM Plex Serif for headings. Fonts were detected on https://outset.ai/ as part of their live design system.

Does Outset use a light or dark theme?
Outset's primary site uses a light color scheme, with a background of #FCF9F9.

Where can I find Outset's logo?
Outset's logo is available directly on their site (https://outset.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://outset.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Outset.