# Outschool Brand Identity A complete profile of **Outschool**'s visual system — colors, typography, components, and personality. ## Quick Facts | Field | Value | |------------|------------| | Primary | #380596 | | Accent | #4B01D4 | | Body Font | Ginto Normal| | Heading Font| Ginto Nord | ## Color Palette - primary: #380596 - secondary: #C0C4FC - accent: #4B01D4 - background: #FFFFFF - textPrimary: #4B01D4 - link: #4B01D4 ## Typography - primary: Ginto Normal — https://fonts.google.com/specimen/Ginto+Normal - heading: Ginto Nord — https://fonts.google.com/specimen/Ginto+Nord ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22206%22%20height%3D%2226%22%20viewBox%3D%220%200%202880%20355%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E...%3C%2Fsvg%3E - Favicon: https://static2.outschool.com/master/public/images/OS_Favicon_32px.32397f0fed0452c617017cd97c5214d3.png - Social card (og:image): https://static2.outschool.com/master/main/public/images/2023_Evergreen_FacebookPost.5797d102b1006150e0ccbf304a559082.jpg ## UI Components - input: background=transparent, textColor=#1A1A1A, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#4B01D4, textColor=#FFFFFF, borderRadius=999px, shadow=rgb(97, 97, 242) 0px 0px 2px 0px ## Brand Personality Tone: playful · Energy: high · Audience: parents and children interested in educational activities ## Outschool Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Ms. Nikki B.S., M.Ed., & Ed.D. - Outschool Teacher | Outschool** - Image: https://cdn.outschool.com/images/outschool-filestack-migration/6MI5qGASR2q7hl9r8HkI_IMG_1279.HEIC?quality=80&strip=true - Source: https://outschool.com/teachers/Nicole-Kammer?srsltid=AfmBOorQVod8-jWS5cg3tfk08jT18R_HHPJMtEw9VQRphnhaI66GhceG - **Write Blogs or Stories and Build a Website: Creative Writing 101 (SEM 14-18) | Small Online Class for Ages 14-18 | Outschool** - Image: https://cdn.outschool.com/images/outschool-filestack-general/R66pKwUGTrCV1yzqLOn7_Write%20Blogs%20or%20Stories%20and%20Build%20a%20Website%20Creative%20Writing%20101_Cross%20Life%20Ventures_Katelyn%20Miller.png?fit=crop&height=358&width=688&quality=80&strip=true - Source: https://outschool.com/classes/write-blogs-or-stories-and-build-a-website-creative-writing-101-sem-14-18-ibsH9i1T?srsltid=AfmBOooVx8E-OKnwTLZVCNE-Hg5hECZPNR8rkMiaXes4Bq8Mz-dVqfDi - **Exploring Animal Careers. | Small Online Class for Ages 11-16 | Outschool** - Image: https://cdn.outschool.com/images/outschool-filestack-general/fBk9Ln6RSm2XY3mDIoV8_pexels-yankrukov-8612992.jpg?quality=80&strip=true - Source: https://outschool.com/classes/exploring-animal-careers-IvP0w9fC?srsltid=AfmBOopZ1ncsBoES5vVY4Kg51Lg9Mim5tDAdRnF_j7dIms3wKg1Lu66K - **Blog • Outschool's Educator Library** - Image: https://teach.outschool.com/wp-content/uploads/2021/09/blog.jpg - Source: https://teach.outschool.com/blog/ - **Blog About American Studies on Your Website: Creative Writing 104 (SEM 14-18) | Small Online Class for Ages 14-18** - Image: https://cdn.outschool.com/images/outschool-filestack-migration/n2ErPYsyRUa9E6KCpmFM_Blog%20About%20American%20Studies%20on%20Your%20Website-%20Creative%20Writing%20103_Outschool_Teacher%20Katelyn%20Miller.jpg?fit=crop&height=358&width=688&quality=80&strip=true - Source: https://outschool.com/classes/blog-about-american-studies-on-your-website-creative-writing-104-sem-14-18-kWOKWv3V?srsltid=AfmBOooRJbXDEYFTfBSmbtjS7nVHhj8_5CDZ3ENa3dHNl7Y59DJuTHiY - **9th Grade Full Curriculum Ongoing | Small Online Class for Ages 13-16 | Outschool** - Image: https://cdn.outschool.com/images/outschool-filestack-migration/aSlwwaS3TGkQOWOBJM3V_Unsplash_eliottreyna_kcT-7cirBEw.jpg?quality=80&strip=true - Source: https://outschool.com/classes/9th-grade-full-curriculum-ongoing-QXu35d9s?srsltid=AfmBOoolD7qU1l1-cf1ddLmc03KUGlYon40Ho-LP78uz1IfDfIqEQxdy ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Ginto Normal", "role": "body" }, { "family": "Ginto Nord", "role": "heading" } ], "colors": { "primary": "#380596", "secondary": "#C0C4FC", "accent": "#4B01D4", "background": "#FFFFFF", "textPrimary": "#4B01D4", "link": "#4B01D4" }, "typography": { "fontFamilies": { "primary": "Ginto Normal", "heading": "Ginto Nord" }, "fontStacks": { "heading": [ "Ginto Normal", "Verdana", "sans-serif" ], "body": [ "Ginto Normal", "Verdana", "sans-serif" ], "paragraph": [ "Ginto Normal", "sans-serif" ] }, "fontSizes": { "h1": "32px", "h2": "24px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "transparent", "textColor": "#1A1A1A", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#4B01D4", "textColor": "#FFFFFF", "borderRadius": "999px", "borderRadiusCorners": { "topLeft": "999px", "topRight": "999px", "bottomRight": "999px", "bottomLeft": "999px" }, "shadow": "rgb(97, 97, 242) 0px 0px 2px 0px" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22206%22%20height%3D%2226%22%20viewBox%3D%220%200%202880%20355%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E...%3C%2Fsvg%3E", "favicon": "https://static2.outschool.com/master/public/images/OS_Favicon_32px.32397f0fed0452c617017cd97c5214d3.png", "ogImage": "https://static2.outschool.com/master/main/public/images/2023_Evergreen_FacebookPost.5797d102b1006150e0ccbf304a559082.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is a medium-sized, visible logo that links to the homepage, matching the brand 'Outschool'.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "The 'Get Started' button is likely the primary CTA due to its action-oriented text and vibrant brand color, which is consistent with primary call-to-action buttons." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "All buttons share the same vibrant brand color, making it impossible to select a secondary button with a different background color." }, "confidence": 0.9 }, "personality": { "tone": "playful", "energy": "high", "targetAudience": "parents and children interested in educational activities" }, "designSystem": { "framework": "material", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is a medium-sized, visible logo that links to the homepage, matching the brand 'Outschool'.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```