outschool.json

Outschool Brand Identity

A complete profile of Outschool's visual system — colors, typography, components, and personality — extracted from http://outschool.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #380596
Accent #4B01D4
Body Font Ginto Normal
Heading Font Ginto Nord

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: playful · Energy: high · Audience: parents and children interested in educational activities

Outschool Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Ginto Normal",
      "role": "body"
    },
    {
      "family": "Ginto Nord",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#380596",
    "secondary": "#C0C4FC",
    "accent": "#4B01D4",
    "background": "#FFFFFF",
    "textPrimary": "#4B01D4",
    "link": "#4B01D4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Ginto Normal",
      "heading": "Ginto Nord"
    },
    "fontStacks": {
      "heading": [
        "Ginto Normal",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Ginto Normal",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Ginto Normal",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1A1A1A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4B01D4",
      "textColor": "#FFFFFF",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "rgb(97, 97, 242) 0px 0px 2px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22206%22%20height%3D%2226%22%20viewBox%3D%220%200%202880%20355%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_319_3735)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M722.5%20100H812.5V345H912.5V100H1002.5V10H722.5V100Z%22%20fill%3D%22%234B01D4%22%20style%3D%22fill%3A%20rgb(75%2C%201%2C%20212)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M1194%20138L1156%20128C1135.5%20122.5%201125%20115%201125%20106C1125%2092.5%201140.5%2085%201168.5%2085C1203%2085%201240.5%2098.5%201272.5%20122.5V27.5C1235.5%209%201198%200%201158.5%200C1076.5%200%201025%2041.5%201025%20108C1025%20159%201054%20192%201112.5%20207.5L1161%20220.5C1180.5%20225.5%201190%20233.5%201190%20244.5C1190%20261%201173%20270%201142.5%20270C1102.5%20270%201061%20254.5%201027.5%20227V322C1066.5%20344%201108%20355%201152.5%20355C1237%20355%201290%20311.5%201290%20242C1290%20189.5%201258%20155%201194%20138Z%22%20fill%3D%22%234B01D4%22%20style%3D%22fill%3A%20rgb(75%2C%201%2C%20212)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M592.5%20212.5C592.5%20240.5%20570.5%20262.5%20542.5%20262.5C514.5%20262.5%20492.5%20240.5%20492.5%20212.5V10H392.5V205C392.5%20293%20454.5%20355%20542.5%20355C630.5%20355%20692.5%20293%20692.5%20205V10H592.5V212.5Z%22%20fill%3D%22%234B01D4%22%20style%3D%22fill%3A%20rgb(75%2C%201%2C%20212)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M180%200C79%200%200%2078%200%20177.5C0%20277%2079%20355%20180%20355C281%20355%20360%20277%20360%20177.5C360%2078%20281%200%20180%200ZM180%20262.5C136.5%20262.5%20102.5%20225%20102.5%20177.5C102.5%20130%20136.5%2092.5%20180%2092.5C223.5%2092.5%20257.5%20130%20257.5%20177.5C257.5%20225%20223.5%20262.5%20180%20262.5Z%22%20fill%3D%22%234B01D4%22%20style%3D%22fill%3A%20rgb(75%2C%201%2C%20212)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M2745%20255V10H2645V345H2880V255H2745Z%22%20fill%3D%22%234B01D4%22%20style%3D%22fill%3A%20rgb(75%2C%201%2C%20212)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M2432.5%200C2391%200%202361.5%2010%202325%2036C2303%2050%202292%2055%202282.5%2055C2271%2055%202260.5%2050%202240%2036C2203.5%2010%202174%200%202132.5%200C2031.5%200%201952.5%2078%201952.5%20177.5C1952.5%20277%202031.5%20355%202132.5%20355C2173.5%20355%202203%20345%202240%20319C2260%20304.5%202270.5%20300%202282.5%20300C2295%20300%202305.5%20304.5%202325%20319C2361.5%20345%202391%20355%202432.5%20355C2533.5%20355%202612.5%20277%202612.5%20177.5C2612.5%2078%202533.5%200%202432.5%200ZM2432%20260C2408.5%20260%202373.5%20246%202347.5%20226.5C2323%20208%202303.5%20200%202282.5%20200C2262%20200%202242%20208%202217.5%20227C2191.5%20246.5%202156.5%20260%202133%20260C2089.5%20260%202055%20223.5%202055%20177.5C2055%20131.5%202089.5%2095%202133%2095C2156.5%2095%202191.5%20108.5%202217.5%20128C2243%20147%202263%20155%202282.5%20155C2303.5%20155%202323%20147%202347.5%20128.5C2373.5%20109%202408.5%2095%202432%2095C2475.5%2095%202510%20131.5%202510%20177.5C2510%20223.5%202475.5%20260%202432%20260Z%22%20fill%3D%22%234B01D4%22%20style%3D%22fill%3A%20rgb(75%2C%201%2C%20212)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M1820%20130H1720V10H1620V345H1720V220H1820V345H1920V10H1820V130Z%22%20fill%3D%22%234B01D4%22%20style%3D%22fill%3A%20rgb(75%2C%201%2C%20212)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M1310%20177.5C1310%20281.5%201384.5%20355%201490%20355C1517.5%20355%201552.5%20349%201580%20339.5V244.5C1557.5%20256.5%201532.5%20262.5%201505%20262.5C1450.5%20262.5%201412.5%20227.5%201412.5%20177.5C1412.5%20127.5%201450.5%2092.5%201505%2092.5C1531%2092.5%201556%2099%201580%20111.5V16.5C1554%206.5%201519.5%200%201490%200C1384.5%200%201310%2073.5%201310%20177.5Z%22%20fill%3D%22%234B01D4%22%20style%3D%22fill%3A%20rgb(75%2C%201%2C%20212)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22clip0_319_3735%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%222880%22%20height%3D%22355%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://static2.outschool.com/master/public/images/OS_Favicon_32px.32397f0fed0452c617017cd97c5214d3.png",
    "ogImage": "https://static2.outschool.com/master/main/public/images/2023_Evergreen_FacebookPost.5797d102b1006150e0ccbf304a559082.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is a medium-sized, visible logo that links to the homepage, matching the brand 'Outschool'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is likely the primary CTA due to its action-oriented text and vibrant brand color, which is consistent with primary call-to-action buttons."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same vibrant brand color, making it impossible to select a secondary button with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "parents and children interested in educational activities"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is a medium-sized, visible logo that links to the homepage, matching the brand 'Outschool'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}