OutRival, Inc. Brand Identity

A complete profile of OutRival, Inc.'s visual system — colors, typography, components, and personality — extracted from https://outrival.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://outrival.com/.
primary
#686EFF
rgb(104, 110, 255)
secondary
#207C29
rgb(32, 124, 41)
accent
#5258E5
rgb(82, 88, 229)
background
#0B0B0B
rgb(11, 11, 11)
textPrimary
#FFFFFF
rgb(255, 255, 255)
link
#5258E5
rgb(82, 88, 229)

Typography

Each font links to its Google Fonts page where available.
primary
Anek Odia
Anek Odia Google Fonts →
heading
Schibsted Grotesk
Schibsted Grotesk Google Fonts →

Visual Assets

UI Components

Live previews rendered using OutRival, Inc.'s actual button styles.
Button Primary

• background: #171717
• textColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #0B0B0B
• textColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: businesses seeking conversational AI solutions

OutRival, Inc. Brand in the Wild

Image: outrival.com
Source: outrival.com

Image: outrival.com
Source: outrival.com

Frequently Asked Questions

What is OutRival, Inc.'s primary brand color?
OutRival, Inc.'s primary brand color is #686EFF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does OutRival, Inc. use?
OutRival, Inc. uses #5258E5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does OutRival, Inc. use?
OutRival, Inc. uses Anek Odia for body text and Schibsted Grotesk for headings. Fonts were detected on https://outrival.com/ as part of their live design system.

Does OutRival, Inc. use a light or dark theme?
OutRival, Inc.'s primary site uses a dark color scheme, with a background of #0B0B0B.

Where can I find OutRival, Inc.'s logo?
OutRival, Inc.'s logo is available directly on their site (https://outrival.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://outrival.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OutRival, Inc..