Outreach Brand: Colors, Fonts, Logo & Visual Identity

Outreach Brand Identity

A complete profile of Outreach's visual system — colors, typography, components, and personality — extracted from https://outreach.ai. Built for designers, agents, and AI tools.

Primary

#120044

Accent

#5951FF

Body Font

Lexend

Heading

Lexend

Color Palette

Brand palette extracted from https://outreach.ai.

primary: #120044 (rgb(18, 0, 68))
secondary: #A099B4 (rgb(160, 153, 180))
accent: #5951FF (rgb(89, 81, 255))
background: #FFFFFF (rgb(255, 255, 255))
textPrimary: #5951FF (rgb(89, 81, 255))
link: #5951FF (rgb(89, 81, 255))

Typography

Each font links to its Google Fonts page where available.

primary: Lexend Google Fonts →
heading: Lexend Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M14.2706%200C19.185%200%2026.6108%201.47107%2030.0675%204.84453C30.9432%205.69987%2032.089%207.37514%2032.089%209.82866C32.089%2014.1908%2028.4876%2020.8836%2024.511%2024.7654C22.4552%2026.772%2019.185%2029.3943%2014.7861%2029.3943C10.4859%2029.3943%207.20175%2026.5438%206.25102%2025.6156C2.60888%2022.0608%200%2016.6652%200%2011.6342C0%208.45969%200.927149%205.6832%203.29272%203.37554C5.48358%201.2377%209.25863%200%2014.2706%200ZM20.5321%2017.5745C22.1913%2015.9545%2022.6383%2013.9594%2022.6383%2012.8613C22.6383%2012.0653%2022.4239%2010.8974%2021.4035%209.90247C19.8386%208.37514%2018.1054%207.94382%2016.22%207.94382C13.832%207.94382%2012.2274%208.6804%2011.1588%209.72431C10.3206%2010.5422%209.59603%2011.7996%209.59603%2013.5864C9.59603%2015.3721%2010.5714%2017.0974%2011.6347%2018.134C12.6165%2019.0925%2014.16%2019.802%2015.7141%2019.802C17.2683%2019.802%2018.8729%2019.1946%2020.5321%2017.5745Z%22%20fill%3D%22%235951FF%22%20style%3D%22fill%3A%20rgb(89%2C%2081%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Outreach's actual button styles.

Button Primary
background: #5951FF
textColor: #FFFFFF
borderRadius: 4px
shadow: none
Button Secondary
background: #120044
textColor: #F2F2F2
borderRadius: 0px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

Outreach Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com
Source: outreach.ai

Image: research-assets.cbinsights.com
Source: outreach.ai

Image: cdn.prod.website-files.com
Source: outreach.ai

Frequently Asked Questions

What is Outreach's primary brand color?
Outreach's primary brand color is #120044. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Outreach use?
Outreach uses #5951FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Outreach use?
Outreach uses Lexend as the primary typeface across body and headings.
Does Outreach use a light or dark theme?
Outreach's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Outreach's logo?
Outreach's logo is available directly on their site (https://outreach.ai). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://outreach.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Outreach.

Methodology

Brand data on this page was extracted from https://outreach.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Outreach.