Outlit Brand: Colors, Fonts, Logo & Visual Identity

Outlit Brand Identity

A complete profile of Outlit's visual system — colors, typography, components, and personality — extracted from https://outlit.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://outlit.ai/.
primary
#5C5943
secondary
#1A2F40
accent
#145D7A
background
#000000
textPrimary
#000000
link
#145D7A

Typography

Each font links to its Google Fonts page where available.

primary
Aeonik
Aeonik Google Fonts →

heading
Aeonik
Aeonik Google Fonts →

Visual Assets

UI Components

Live previews rendered using Outlit's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: customer service agents

Outlit Brand in the Wild

Frequently Asked Questions

What is Outlit's primary brand color?
Outlit's primary brand color is #5C5943, anchoring the visual identity across their website, product UI, and marketing materials.

What accent color does Outlit use?
Outlit uses #145D7A as an accent color, typically applied to interactive elements like links and buttons.

What font does Outlit use?
Outlit uses Aeonik as the primary typeface across body and headings.

Does Outlit use a light or dark theme?
Outlit's primary site uses a dark color scheme, with a background of #000000.

Where can I find Outlit's logo?
Outlit's logo is available directly on their site (https://outlit.ai/).

How was this brand profile generated?
This profile was extracted from https://outlit.ai/ using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://outlit.ai/ on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Aeonik",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#5C5943",
    "secondary": "#1A2F40",
    "accent": "#145D7A",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#145D7A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aeonik",
      "heading": "Aeonik"
    },
    "fontStacks": {
      "heading": ["Aeonik"],
      "body": ["Aeonik"],
      "paragraph": ["Aeonik"]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F0F0F",
      "textColor": "#FFFFFF",
      "borderColor": "#262626",
      "borderRadius": "33554400px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#1A1A1A",
      "borderRadius": "33554400px",
      "shadow": "rgba(255, 255, 255, 0.08) 0px 0px 0px 1px, rgba(255, 255, 255, 0.16) 0px 14px 34px 0px"
    }
  },
  "images": {
    "logo": "https://www.outlit.ai/_next/image?url=%2Fimages%2Flogos%2Foutlit-logo.png&w=256&q=75&dpl=dpl_AsQCiyBAu8pPiAo5xS4MGe3HqcDW",
    "favicon": "https://www.outlit.ai/favicon.ico?favicon.c7a1a4ca.ico",
    "ogImage": "https://outlit.ai/opengraph-image.png?opengraph-image.28c07085.png",
    "logoHref": "/",
    "logoAlt": "Outlit"
  }
}