Our World in Data Brand Identity

A complete profile of Our World in Data's visual system — colors, typography, components, and personality — extracted from https://ourworldindata.org/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://ourworldindata.org/.
primary
#1D3D63
rgb(29, 61, 99)
secondary
#002147
rgb(0, 33, 71)
accent
#426591
rgb(66, 101, 145)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#426591
rgb(66, 101, 145)
link
#426591
rgb(66, 101, 145)

Typography

Each font links to its Google Fonts page where available.
primary
Lato
Lato Google Fonts →
heading
Playfair Display
Playfair Display Google Fonts →
Playfair Display, Georgia, Times New Roman, Liberation Serif, serif

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Our World in Data's actual button styles.
Input
input
background #FFFFFF
textColor #1D3D63
borderColor #DBE5F0
borderRadius 0px
shadow none

Button Primary
buttonPrimary
background #426591
textColor #FFFFFF
borderRadius 0px
shadow none

Button Secondary
buttonSecondary
background #CE261E
textColor #FFFFFF
borderRadius 0px
shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: academics, researchers, and data enthusiasts

Frequently Asked Questions

What is Our World in Data's primary brand color?
Our World in Data's primary brand color is #1D3D63. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Our World in Data use?
Our World in Data uses #426591 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Our World in Data use?
Our World in Data uses Lato for body text and Playfair Display for headings. Fonts were detected on https://ourworldindata.org/ as part of their live design system.

Does Our World in Data use a light or dark theme?
Our World in Data's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from https://ourworldindata.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Our World in Data.