Oto Brand: Colors, Fonts, Logo & Visual Identity

Oto Brand Identity

A complete profile of Oto's visual system — colors, typography, components, and personality — extracted from https://www.joinoto.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.joinoto.com.

Color	Hex Code	RGB
Primary	#1A202C	rgb(26, 32, 44)
Secondary	#4B8282	rgb(75, 130, 130)
Accent	#4B8282	rgb(75, 130, 130)
Background	#1A202C	rgb(26, 32, 44)
Text Primary	#2D3748	rgb(45, 55, 72)
Link	#2D3748	rgb(45, 55, 72)

Typography

Each font links to its Google Fonts page where available.

Primary Font

DM Sans Google Fonts →

Heading Font

DM Sans Google Fonts →

Font Stack

DM Sans, sans-serif

Visual Assets

UI Components

Live previews rendered using Oto's actual button styles.

Button Primary

Background: #4B8282
Text Color: #FFFFFF
Border Color: #4B8282
Border Radius: 100px
Shadow: rgba(75, 130, 130, 0.2) 0px 4px 12px 0px

Brand Personality

Tone: professional
Energy: medium
Audience: individuals seeking medical advice for tinnitus

Oto Brand in the Wild

Source: joinoto.com

Source: etsy.com

Source: entnet.org

Frequently Asked Questions

What is Oto's primary brand color?
Oto's primary brand color is #1A202C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Oto use?
Oto uses #4B8282 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Oto use?
Oto uses DM Sans as the primary typeface across body and headings.
Does Oto use a light or dark theme?
Oto's primary site uses a dark color scheme, with a background of #1A202C.
Where can I find Oto's logo?
Oto's logo is available directly on their site (https://www.joinoto.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.joinoto.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Oto.

Methodology

Brand data on this page was extracted from https://www.joinoto.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Oto.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1A202C",
    "secondary": "#4B8282",
    "accent": "#4B8282",
    "background": "#1A202C",
    "textPrimary": "#2D3748",
    "link": "#2D3748"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4B8282",
      "textColor": "#FFFFFF",
      "borderColor": "#4B8282",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(75, 130, 130, 0.2) 0px 4px 12px 0px"
    }
  },
  "images": {
    "logo": "https://joinoto.com/oto-logo-dark.png",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Oto"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking medical advice for tinnitus"
  }
}