Orum Brand: Colors, Fonts, Logo & Visual Identity

Orum Brand Identity

A complete profile of Orum's visual system — colors, typography, components, and personality — extracted from https://www.orum.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.orum.com/.
primary
#FCFF70
secondary
#425F66
accent
#FCFF70
background
#FFFFFF
textPrimary
#160828
link
#160828

Typography

Each font links to its Google Fonts page where available.

primary Roboto Google Fonts →

heading MarrSans MarrSans →

MarrSans, system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji

Visual Assets

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UI Components

Live previews rendered using Orum's actual button styles.

Button Primary:
background: #FCFF70, textColor: #160828, borderRadius: 2px, shadow: none

Button Secondary:
background: #160828, textColor: #FCFF70, borderRadius: 2px, shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: sales teams

Frequently Asked Questions

  1. What is Orum's primary brand color?
    Orum's primary brand color is #FCFF70. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What font does Orum use?
    Orum uses Roboto for body text and MarrSans for headings.
  3. Does Orum use a light or dark theme?
    Orum's primary site uses a light color scheme, with a background of #FFFFFF.
  4. Where can I find Orum's logo?
    Orum's logo is available directly on their site (https://www.orum.com/).
  5. How was this brand profile generated?
    This profile was extracted from https://www.orum.com/ using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.orum.com/ on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    { "family": "Roboto", "role": "body" },
    { "family": "MarrSans", "role": "heading" }
  ],
  "colors": {
    "primary": "#FCFF70",
    "secondary": "#425F66",
    "accent": "#FCFF70",
    "background": "#FFFFFF",
    "textPrimary": "#160828",
    "link": "#160828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "MarrSans"
    },
    "fontStacks": {
      "heading": [
        "MarrSans",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji"
      ],
      "body": [
        "MarrSans",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji"
      ],
      "paragraph": [
        "MarrSans",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "80px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FCFF70",
      "textColor": "#160828",
      "borderRadius": "2px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#160828",
      "textColor": "#FCFF70",
      "borderRadius": "2px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22114%22%20height%3D%2226%22%20viewBox%3D%220%200%20114%2026%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M13.1279%205.21916L10.883%200.8125C8.09708%201.1925%205.50827%202.51209%203.56338%204.54129L8.09927%2013.4444C9.1418%2010.2347%2010.8972%207.45643%2013.1279%205.22025V5.21916ZM20.2759%2011.2389L23.7737%207.7412C22.5515%205.20934%2020.4971%203.15495%2017.9653%201.93173L10.8997%208.99727C14.2748%208.99727%2017.4594%209.80874%2020.2759%2011.2389ZM0.308842%2010.9312L5.19406%2010.157V10.1581C6.63302%2012.9703%208.73122%2015.4978%2011.4624%2017.4821L1.59339%2019.0448C0.263943%2016.5677%20-0.190521%2013.6974%200.308842%2010.9312ZM7.43957%2019.2288L6.66534%2024.114C9.14245%2025.4435%2012.0116%2025.899%2014.7789%2025.3997L16.3416%2015.5307C13.6104%2017.515%2010.5584%2018.7294%207.43848%2019.2288H7.43957ZM21.166%2022.1426L16.7593%2019.8965H16.7582C17.2477%2016.7766%2017.0353%2013.4968%2015.9927%2010.2871L24.8959%2014.8229C24.5159%2017.6089%2023.1963%2020.1977%2021.166%2022.1426ZM28.9814%2013.0621C28.9814%207.22638%2033.1768%203.0935%2039.0136%203.0935C44.8505%203.0935%2049.1082%207.22638%2049.1082%2013.0621C49.0764%2019.0249%2044.8494%2023.2837%2039.0136%2023.2837C33.1779%2023.2837%2028.9814%2019.0249%2028.9814%2013.0621ZM39.076%2018.646C41.0001%2018.646%2042.3569%2016.5007%2042.3569%2013.0621C42.3569%209.62354%2041.0001%207.73012%2039.076%207.73012C37.152%207.73012%2035.6999%209.78123%2035.6999%2013.0621C35.6999%2016.343%2037.0884%2018.646%2039.076%2018.646ZM58.3782%205.46463C59.5905%204.11%2061.3503%203.25583%2063.3116%203.25583H63.3138V6.98353V8.7762C62.8714%208.71378%2062.1464%208.65026%2061.4522%208.65026C59.527%208.65026%2058.4231%209.34455%2058.4231%2010.4802V22.8777H51.8295V3.53398H58.0125V5.46463H58.3782ZM76.2871%203.53356V17.2912C76.0659%2017.9855%2075.215%2018.5221%2074.1735%2018.5221C73.1321%2018.5221%2072.659%2018.2691%2072.659%2017.3865V3.53356H66.0348V18.2374C66.0348%2021.6782%2067.6468%2023.2573%2071.2715%2023.2847H71.2814H71.3657L71.3712%2023.2814C73.292%2023.2529%2075.0135%2022.4064%2076.2049%2021.0759H76.5707V22.874H82.9113V3.53356H76.2871ZM108.001%203.1243H108.011H108.013C111.638%203.15168%20113.25%204.7308%20113.25%208.17159V22.8776H106.625V9.02467C106.625%208.14202%20106.152%207.88905%20105.111%207.88905C104.069%207.88905%20103.219%208.42565%20102.997%209.11994V22.8776H96.3414V9.02467C96.3414%208.14202%2095.8683%207.88905%2094.8269%207.88905C93.7854%207.88905%2092.9345%208.42565%2092.7133%209.11994V22.8776H86.088V3.53606H92.4286V5.3342H92.7944C93.9858%204.00366%2095.7073%203.15715%2097.6281%203.12868L97.6336%203.1254H97.7179H97.7278C100.16%203.14401%20101.685%203.86239%20102.426%205.37253C103.687%204.13726%20106.092%203.15496%20107.911%203.12759L107.917%203.1243H108.001Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(22%2C%208%2C%2040)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.orum.com/static/images/favicons/apple-touch-icon.png",
    "ogImage": "https://cdn.sanity.io/images/w0eqmudi/production/2b821b473a58f9c3510eb28647c02e861d32727c-2000x1050.heif"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "sales teams"
  }
}