# ORO Brand Identity

A complete profile of **ORO**'s visual system — colors, typography, components, and personality — extracted from https://www.getoro.xyz/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/oro
- Machine-readable JSON: https://characterquilt.com/branding/oro.json
- Per-page llms.txt: https://characterquilt.com/branding/oro/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #81C7DF |
| Accent | #FF8635 |
| Body Font | Editorial New Light |
| Heading Font | Aeonik Regular |

## Color Palette

- primary: #81C7DF
- secondary: #0000EE
- accent: #FF8635
- background: #1E1B18
- textPrimary: #1E1B18
- link: #FF8635

## Typography

- primary: Editorial New Light — https://fonts.google.com/specimen/Editorial+New+Light
- heading: Aeonik Regular — https://fonts.google.com/specimen/Aeonik+Regular

## Visual Assets

- Logo: )%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E)
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#FF8635, textColor=#0000EE, borderRadius=2px, shadow=none
- buttonSecondary: background=#474039, textColor=#0000EE, borderRadius=2px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## ORO Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **ORO turns your data into digital gold**  - Image:   - Source: https://www.getoro.xyz/waitlist
- **ORO turns your data into digital gold**  - Image:   - Source: https://www.getoro.xyz/faq
- **ORO turns your data into digital gold**  - Image:   - Source: https://www.getoro.xyz/
- **ORO turns your data into digital gold**  - Image:   - Source: https://www.getoro.xyz/
- **ORO turns your data into digital gold**  - Image:   - Source: https://www.getoro.xyz/blog
- **ORO turns your data into digital gold**  - Image:   - Source: https://www.getoro.xyz/blog

## Working with these fonts

Not found on Google Fonts? Here are instructions you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.