Orion Brand Identity

A complete profile of Orion's visual system — colors, typography, components, and personality — extracted from https://www.orionsleep.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.orionsleep.com/.
primary
#257AF4
rgb(37, 122, 244)
secondary
#DCD3C4
rgb(220, 211, 196)
accent
#257AF4
rgb(37, 122, 244)
background
#F5F1EA
rgb(245, 241, 234)
textPrimary
#251B0A
rgb(37, 27, 10)
link
#251B0A
rgb(37, 27, 10)

Typography

Each font links to its Google Fonts page where available.

primary
Theinhardt Light
Theinhardt Light Google Fonts →
heading
Aeonik
Aeonik Google Fonts →

UI Components

Live previews rendered using Orion's actual button styles.

Button Primary

buttonPrimary background: #257AF4 textColor: #FFFFFF borderRadius: 14px shadow: none

Button Secondary

buttonSecondary background: #FFFFFF textColor: #251B0A borderRadius: 18px shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy consumers looking for innovative sleep solutions

Orion Brand in the Wild

Image: cdn.shopify.com
Source: orionsleep.com

Image: orionsleep.com
Source: orionsleep.com

Frequently Asked Questions

What is Orion's primary brand color?
Orion's primary brand color is #257AF4. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Orion use?
Orion uses Theinhardt Light for body text and Aeonik for headings. Fonts were detected on https://www.orionsleep.com/ as part of their live design system.

Does Orion use a light or dark theme?
Orion's primary site uses a light color scheme, with a background of #F5F1EA.

Where can I find Orion's logo?
Orion's logo is available directly on their site (https://www.orionsleep.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.orionsleep.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Orion.