Origin Brand Identity

A complete profile of Origin's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #192A3D
• secondary: #2872FA
• accent: #3A4F66
• background: #FAFBFC
• textPrimary: #3A4F66
• link: #3A4F66

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Origin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Origin's new brand platform via Special turns 'usual' into 'useful' at the flip of a switch – Campaign Brief
  • Image:
  • Source: https://campaignbrief.com/origins-new-brand-platform-via-special-turns-usual-into-useful-at-the-flip-of-a-switch/
• Saaspo | Origin Landing Page
  • Image:
  • Source: https://saaspo.com/pages/origin-landing-page
• Farmington clothing company launches Sydney Sweeney inspired ad
  • Image:
  • Source: https://www.wabi.tv/2025/08/06/farmington-clothing-company-launches-sydney-sweeney-inspired-ad/
• GIA Certificate – Envero
  • Image:
  • Source: https://enverojewelry.com/products/gia-certificate
• Origin creative landing page by Tosan Garditama for One Week Wonders on Dribbble
  • Image:
  • Source: https://dribbble.com/shots/27277775-Origin-creative-landing-page
• Origin's new brand platform via Special turns 'usual' into 'useful' at the flip of a switch – Campaign Brief
  • Image:
  • Source: https://campaignbrief.com/origins-new-brand-platform-via-special-turns-usual-into-useful-at-the-flip-of-a-switch/

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate to areas with specific font weights.
4. Save the captured font URLs locally.
5. Extract matching @font-face declarations from CSS.

Only do this with permission to use brand assets — fonts may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Arial",
 "role": "body"
 },
 {
 "family": "Roboto",
 "role": "body"
 },
 {
 "family": "Segoe UI",
 "role": "body"
 },
 {
 "family": "Helvetica",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#192A3D",
 "secondary": "#2872FA",
 "accent": "#3A4F66",
 "background": "#FAFBFC",
 "textPrimary": "#3A4F66",
 "link": "#3A4F66"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Arial",
 "heading": "Arial"
 },
 "fontStacks": {
 "heading": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica",
 "Arial",
 "sans-serif",
 "Apple Color Emoji"
 ],
 "body": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica",
 "Arial",
 "sans-serif",
 "Apple Color Emoji"
 ],
 "paragraph": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica",
 "Arial",
 "sans-serif",
 "Apple Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "20px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {},
 "images": {
 "favicon": null,
 "ogImage": null
 },
 "__llm_logo_reasoning": {
 "selectedIndex": -1,
 "reasoning": "No valid brand logo - only tiny/invisible/UI icons. The candidate is too small to be a primary brand logo.",
 "confidence": 0.3,
 "rejected": true,
 "source": "llm"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "No valid brand logo - only tiny/invisible/UI icons. The candidate is too small to be a primary brand logo.",
 "confidence": 0.3
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false
 }
 }
}