Origin Brand Identity

A complete profile of Origin's visual system — colors, typography, components, and personality — extracted from http://eatorigin.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/origin
• Machine-readable JSON: https://characterquilt.com/branding/origin.json
• Per-page llms.txt: https://characterquilt.com/branding/origin/llms.txt

Quick Facts

Color Palette

• primary: #192A3D
• secondary: #2872FA
• accent: #3A4F66
• background: #FAFBFC
• textPrimary: #3A4F66
• link: #3A4F66

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Origin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Origin's new brand platform via Special turns 'usual' into 'useful' at the flip of a switch – Campaign Brief
  • Image:
  • Source: Campaign Brief
• Saaspo | Origin Landing Page
  • Image:
  • Source: Saaspo
• Farmington clothing company launches Sydney Sweeney inspired ad
  • Image:
  • Source: WABI
• GIA Certificate – Envero
  • Image:
  • Source: Envero Jewelry
• Origin creative landing page by Tosan Garditama for One Week Wonders on Dribbble
  • Image:
  • Source: Dribbble
• Origin's new brand platform via Special turns 'usual' into 'useful' at the flip of a switch – Campaign Brief
  • Image:
  • Source: Campaign Brief

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#192A3D",
    "secondary": "#2872FA",
    "accent": "#3A4F66",
    "background": "#FAFBFC",
    "textPrimary": "#3A4F66",
    "link": "#3A4F66"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "favicon": null,
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - only tiny/invisible/UI icons. The candidate is too small to be a primary brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - only tiny/invisible/UI icons. The candidate is too small to be a primary brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}