Orderli Brand: Colors, Fonts, Logo & Visual Identity
Orderli Brand Identity
A complete profile of Orderli's visual system — colors, typography, components, and personality — extracted from https://orderli.com/en. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://orderli.com/en.
- Primary:
- Hex: #283338
- RGB: rgb(40, 51, 56)
- Secondary:
- Hex: #4A5464
- RGB: rgb(74, 84, 100)
- Accent:
- Hex: #D64F28
- RGB: rgb(214, 79, 40)
- Background:
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)
- Text Primary:
- Hex: #D64F28
- RGB: rgb(214, 79, 40)
- Link:
- Hex: #D64F28
- RGB: rgb(214, 79, 40)
Typography
Each font links to its Google Fonts page where available.
- Primary Font: Inter Google Fonts →
- Heading Font: Gtwalsheimpro Google Fonts →
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Orderli's actual button styles.
Button Primary:
- Background: #D64F28
- Text Color: #FFFFFF
- Border Radius: 30px
- Shadow: none
Button Secondary:
- Background: #FFF5F1
- Text Color: #D64F28
- Border Radius: 30px
- Shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: hospitality industry professionals
Orderli Brand in the Wild
Brand Assets
Image: orderli.com
Source: orderli.com
Image: orderli.com
Source: orderli.com
Image: orderli.com
Source: orderli.com
Image: orderli.com
Source: orderli.com
Image: orderli.com
Source: orderli.com
Image: orderli.com
Source: orderli.com
Frequently Asked Questions
What is Orderli's primary brand color?
Orderli's primary brand color is #283338. It anchors the visual identity across their website, product UI, and marketing materials.What accent color does Orderli use?
Orderli uses #D64F28 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.What font does Orderli use?
Orderli uses Inter for body text and Gtwalsheimpro for headings. Fonts were detected on https://orderli.com/en as part of their live design system.Does Orderli use a light or dark theme?
Orderli's primary site uses a light color scheme, with a background of #FFFFFF.Where can I find Orderli's logo?
Orderli's logo is available directly on their site (https://orderli.com/en). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from https://orderli.com/en using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Orderli.
Methodology
Brand data on this page was extracted from https://orderli.com/en on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Orderli.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Gtwalsheimpro",
"role": "heading"
}
],
"colors": {
"primary": "#283338",
"secondary": "#4A5464",
"accent": "#D64F28",
"background": "#FFFFFF",
"textPrimary": "#D64F28",
"link": "#D64F28"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Gtwalsheimpro"
},
"fontStacks": {
"heading": [
"Inter",
"sans-serif"
],
"body": [
"Inter",
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "66px",
"h2": "40px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"buttonPrimary": {
"background": "#D64F28",
"textColor": "#FFFFFF",
"borderRadius": "30px",
"borderRadiusCorners": {
"topLeft": "30px",
"topRight": "30px",
"bottomRight": "30px",
"bottomLeft": "30px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFF5F1",
"textColor": "#D64F28",
"borderRadius": "30px",
"borderRadiusCorners": {
"topLeft": "30px",
"topRight": "30px",
"bottomRight": "30px",
"bottomLeft": "30px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://orderli.com/images/branding/orderli-logo-oranje.svg",
"favicon": "https://orderli.com/images/branding/favicon.png",
"ogImage": "https://orderli.com/open-graph-1.jpg",
"logoHref": "/en",
"logoAlt": "Orderli logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 10,
"reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Orderli', and links to the homepage, making it the primary brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get started with Orderli",
"reasoning": "Button #0 ('Get started with Orderli') uses the vibrant brand color #D64F28, which is consistent with the site's accent color and has action-oriented text, making it the primary CTA."
},
"secondary": {
"index": 3,
"text": "Read more on MissetHoreca.nl",
"reasoning": "Button #1 ('Read more on MissetHoreca.nl') has a different background color (#FFF5F1) and serves as a secondary action with less emphasis, suitable for a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "hospitality industry professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Orderli', and links to the homepage, making it the primary brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}