Orb Brand: Colors, Fonts, Logo & Visual Identity

Orb Brand Identity

A complete profile of Orb's visual system — colors, typography, components, and personality — extracted from https://www.withorb.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.withorb.com/.
primary
#847E74
accent
#130F0B
background
#FBF8F0
textPrimary
#130F0B
link
#847E74

Typography

Each font links to its Google Fonts page where available.

primary
abcDiatype
abcDiatype Google Fonts →
heading
abcDiatype
abcDiatype Google Fonts →
abcMarist

UI Components

Live previews rendered using Orb's actual button styles.

Button Primary

background: #130F0B
textColor: #FFFFFF
borderRadius: 8px
shadow: none

Button Secondary

background: #FDFCF9
textColor: #130F0B
borderColor: #130F0B
borderRadius: 8px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals and companies looking for revenue solutions

Orb Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: m.media-amazon.com

Source: amazon.com

Image: img.freepik.com

Source: freepik.com

Image: cdn.shortpixel.ai

Source: slantmagazine.com

Image: m.media-amazon.com

Source: amazon.com

Image: shutterstock.com

Source: shutterstock.com

Frequently Asked Questions

What is Orb's primary brand color?
Orb's primary brand color is #847E74. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Orb use?
Orb uses #130F0B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Orb use?
Orb uses abcDiatype as the primary typeface across body and headings.

Does Orb use a light or dark theme?
Orb's primary site uses a light color scheme, with a background of #FBF8F0.

Where can I find Orb's logo?
Orb's logo is available directly on their site (https://www.withorb.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.withorb.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Orb.

Methodology

Brand data on this page was extracted from https://www.withorb.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Orb.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "abcDiatype",
      "role": "body"
    },
    {
      "family": "abcDiatypeSemiMono",
      "role": "monospace"
    },
    {
      "family": "abcMarist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#847E74",
    "accent": "#130F0B",
    "background": "#FBF8F0",
    "textPrimary": "#130F0B",
    "link": "#847E74"
  },
  "typography": {
    "fontFamilies": {
      "primary": "abcDiatype",
      "heading": "abcDiatype"
    },
    "fontStacks": {
      "heading": [
        "abcMarist"
      ],
      "body": [
        "abcDiatype"
      ],
      "paragraph": [
        "abcDiatype"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "52px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#130F0B",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FDFCF9",
      "textColor": "#130F0B",
      "borderColor": "#130F0B",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%2068%2032%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-6%20lg%3Ah-8%20shrink-0%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M48.3047%209.0545C50.3399%207.59022%2052.8283%206.7292%2055.5152%206.7292C62.3974%206.72924%2067.9766%2012.3775%2067.9766%2019.3448C67.9766%2026.3122%2062.3974%2031.9604%2055.5152%2031.9604C52.8283%2031.9604%2050.3399%2031.0993%2048.3047%2029.635V31.555H42.3477V0.0241852H48.3047V9.0545ZM55.1621%2012.2502C51.2918%2012.2502%2048.1543%2015.4265%2048.1543%2019.3448C48.1543%2023.2631%2051.2918%2026.4395%2055.1621%2026.4395C59.0324%2026.4395%2062.17%2023.2631%2062.17%2019.3448C62.17%2015.4265%2059.0324%2012.2502%2055.1621%2012.2502Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(19%2C%2015%2C%2011)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M40.8827%207.11552V13.1463H32.9087C32.5996%2013.1463%2032.3492%2013.3999%2032.3492%2013.7128V31.5651H26.3921V15.6132C26.3921%2010.92%2030.1501%207.11552%2034.7858%207.11552H40.8827Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(19%2C%2015%2C%2011)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M12.489%206.72325C19.3587%206.72326%2024.9276%2012.3739%2024.9276%2019.3442C24.9276%2026.3145%2019.3587%2031.9652%2012.489%2031.9652C5.61949%2031.9652%200.0505721%2026.3145%200.0505371%2019.3442C0.0505371%2012.3739%205.61947%206.72325%2012.489%206.72325ZM12.489%2012.2384C8.61264%2012.2384%205.47016%2015.4198%205.47016%2019.3442C5.4702%2023.2686%208.61266%2026.4501%2012.489%2026.4501C16.3654%2026.4501%2019.5079%2023.2686%2019.508%2019.3442C19.508%2015.4198%2016.3656%2012.2384%2012.489%2012.2384Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(19%2C%2015%2C%2011)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.withorb.com/favicon.ico?favicon.db5bdf7d.ico",
    "ogImage": "https://cdn.sanity.io/images/ixzrxwnx/production/ee0763b754e7ff6fd9a290132c9783fae103ac4c-1200x630.png?w=1200&h=630",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Orb'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get started with Orb billingGet started with Orb billing",
      "reasoning": "Button #0 has a strong call-to-action text 'Get started with Orb billing' and uses a dark, contrasting color (#130F0B) which stands out as a primary action."
    },
    "secondary": {
      "index": 20,
      "text": "Read the case studyRead the case study",
      "reasoning": "Button #2 'Read the case study' has a different background color (#FDFCF9) and serves as a secondary action with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and companies looking for revenue solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Orb'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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