# OpenFunnel Brand Identity

A complete profile of **OpenFunnel**'s visual system — colors, typography, components, and personality — extracted from [https://openfunnel.dev](https://openfunnel.dev/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://openfunnel.dev.

- **primary**:  
  - Hex: #D0D6E0  
  - RGB: rgb(208, 214, 224)
- **secondary**:  
  - Hex: #223333  
  - RGB: rgb(34, 51, 51)
- **accent**:  
  - Hex: #D7D4F0  
  - RGB: rgb(215, 212, 240)
- **background**:  
  - Hex: #131314  
  - RGB: rgb(19, 19, 20)
- **textPrimary**:  
  - Hex: #131314  
  - RGB: rgb(19, 19, 20)
- **link**:  
  - Hex: #D7D4F0  
  - RGB: rgb(215, 212, 240)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: sans-serif  
- **heading**: Inter

#### Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

## Visual Assets

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: unknown

## OpenFunnel Brand in the Wild

Source: [docs.openfunnel.dev](https://docs.openfunnel.dev/essentials/conference-signal)

Source: [docs.openfunnel.dev](https://docs.openfunnel.dev/essentials/conference-signal)

Source: [docs.openfunnel.dev](https://docs.openfunnel.dev/comparisons/openfunnel-v-Rox)

Source: [docs.openfunnel.dev](https://docs.openfunnel.dev/essentials/signal-stacking)

Source: [docs.openfunnel.dev](https://docs.openfunnel.dev/mcp-reference/overview)

Source: [docs.openfunnel.dev](https://docs.openfunnel.dev/essentials/job-postings)

## Frequently Asked Questions

1. **What is OpenFunnel's primary brand color?**  
   OpenFunnel's primary brand color is #D0D6E0. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does OpenFunnel use?**  
   OpenFunnel uses #D7D4F0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does OpenFunnel use?**  
   OpenFunnel uses sans-serif for body text and Inter for headings. Fonts were detected on https://openfunnel.dev as part of their live design system.

4. **Does OpenFunnel use a light or dark theme?**  
   OpenFunnel's primary site uses a dark color scheme, with a background of #131314.

5. **How was this brand profile generated?**  
   This profile was extracted from https://openfunnel.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OpenFunnel.

## Methodology

Brand data on this page was extracted from [https://openfunnel.dev](https://openfunnel.dev/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "sans-serif",
      "count": 53
    },
    {
      "family": "Inter",
      "count": 52
    },
    {
      "family": "Inter Placeholder",
      "count": 52
    }
  ],
  "colors": {
    "primary": "#D0D6E0",
    "secondary": "#223333",
    "accent": "#D7D4F0",
    "background": "#131314",
    "textPrimary": "#131314",
    "link": "#D7D4F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sans-serif",
      "heading": "Inter"
    },
    "fontStacks": {
      "body": [
        "sans-serif"
      ],
      "heading": [
        "Inter",
        "Inter Placeholder",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Inter Placeholder",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/QMoF8OX1vfyhkHMs9KlqFx5EyE.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```