OpenFunnel Brand Identity

A complete profile of OpenFunnel's visual system — colors, typography, components, and personality — extracted from https://openfunnel.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://openfunnel.dev.

• primary:
  • Hex: #D0D6E0
  • RGB: rgb(208, 214, 224)
• secondary:
  • Hex: #223333
  • RGB: rgb(34, 51, 51)
• accent:
  • Hex: #D7D4F0
  • RGB: rgb(215, 212, 240)
• background:
  • Hex: #131314
  • RGB: rgb(19, 19, 20)
• textPrimary:
  • Hex: #131314
  • RGB: rgb(19, 19, 20)
• link:
  • Hex: #D7D4F0
  • RGB: rgb(215, 212, 240)

Typography

Each font links to its Google Fonts page where available.

• primary: sans-serif
• heading: Inter

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Visual Assets

Brand Personality

• Tone: professional
• Energy: medium
• Audience: unknown

OpenFunnel Brand in the Wild

Source: docs.openfunnel.dev

Source: docs.openfunnel.dev

Source: docs.openfunnel.dev

Source: docs.openfunnel.dev

Source: docs.openfunnel.dev

Source: docs.openfunnel.dev

Frequently Asked Questions

1. What is OpenFunnel's primary brand color?
   OpenFunnel's primary brand color is #D0D6E0. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does OpenFunnel use?
   OpenFunnel uses #D7D4F0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does OpenFunnel use?
   OpenFunnel uses sans-serif for body text and Inter for headings. Fonts were detected on https://openfunnel.dev as part of their live design system.

4. Does OpenFunnel use a light or dark theme?
   OpenFunnel's primary site uses a dark color scheme, with a background of #131314.

5. How was this brand profile generated?
   This profile was extracted from https://openfunnel.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OpenFunnel.

Methodology

Brand data on this page was extracted from https://openfunnel.dev on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "sans-serif",
      "count": 53
    },
    {
      "family": "Inter",
      "count": 52
    },
    {
      "family": "Inter Placeholder",
      "count": 52
    }
  ],
  "colors": {
    "primary": "#D0D6E0",
    "secondary": "#223333",
    "accent": "#D7D4F0",
    "background": "#131314",
    "textPrimary": "#131314",
    "link": "#D7D4F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sans-serif",
      "heading": "Inter"
    },
    "fontStacks": {
      "body": [
        "sans-serif"
      ],
      "heading": [
        "Inter",
        "Inter Placeholder",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Inter Placeholder",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/QMoF8OX1vfyhkHMs9KlqFx5EyE.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}